Brandwave

Jumio vs Onfido:Which is more popular by branded search?

In August 2026, Onfido had more branded searches than Jumio among identity verification platforms worldwide. Onfido was estimated to have 14.8K branded searches compared to Jumio’s 9.9K, and held a 15% Share of Search versus Jumio’s 10%. These are worldwide searches for English-language branded terms.

Share of Search among identity verification platforms worldwide in August 2026Which is more popular in search, Jumio or Onfido?
Jumio10%9.9K searches
vs
Onfido15%14.8K searches

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Which is more popular in search, Jumio or Onfido?

Compare the platforms used to verify customer identity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Jumio and Onfido among identity verification platforms worldwide, by month

Share of Search by month for Onfido, Jumio. The figures are in the table below the chart.

View monthly share of search table
MonthSumsubVeriffOnfidoJumioPersona
Oct 202548.2%14.4%17.7%11.8%7.9%
Nov 202543.2%15.8%19.4%12.9%8.6%
Dec 202541.8%18.7%18.7%12.5%8.4%
Jan 202643.2%15.8%19.4%12.9%8.6%
Feb 202644.3%16.2%19.9%10.8%8.9%
Mar 202641.7%18.7%18.7%12.5%8.3%
Apr 202645.6%16.7%16.7%13.6%7.5%
May 202646.7%17.1%17.1%11.4%7.6%
Jun 202648.2%17.6%14.4%11.8%7.9%
Jul 202649%17.9%14.6%12%6.5%
Aug 202650.1%18.3%15%10%6.7%
Sep 2026—————

How has the Jumio and Onfido comparison changed over the last 12 months?

  • Onfido was ahead of Jumio in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Jumio’s estimated Share of Search among identity verification platforms worldwide moved from 11.8% to 10%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 11 months ending August 2026, Onfido’s estimated Share of Search among identity verification platforms worldwide moved from 17.7% to 15%, and its estimated monthly branded searches moved from 22.2K to 14.8K.

How did search popularity change for identity verification platforms worldwide in August 2026?

  1. In August 2026, Jumio lost estimated Share of Search among identity verification platforms worldwide, from 12% to 10%.

  2. Estimated monthly branded searches for Onfido worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Jumio’s and Onfido’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jumio

1 branded search term

  • jumio

Onfido

1 branded search term

  • onfido

How the Brand Demand Index is measured

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