Brandwave

How popular isOlympus in search?

In September 2026, there were an estimated 368K branded searches for Olympus worldwide which is up 22.3% over the last 12 months. Olympus holds 30.4% estimated Share of Search among stereo microscope brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nikon69%
  2. Olympus30.4%
  3. AmScope0.67%
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Which stereo microscope brands compete with Olympus?

Olympus against stereo microscope brands worldwide, by month

Share of Search by month for Nikon, Olympus. The figures are in the table below the chart.

View monthly share of search table
MonthNikonOlympusAmScope
Oct 202573.1%26%0.86%
Nov 202574.9%24.1%0.97%
Dec 202575.5%23.7%0.78%
Jan 202674.1%25%0.82%
Feb 202672.3%26.8%0.88%
Mar 202670%29.2%0.79%
Apr 202670.2%29%0.78%
May 202673.9%25.3%0.83%
Jun 202667.2%32%0.86%
Jul 202667.3%32%0.7%
Aug 202673.9%25.3%0.83%
Sep 202669%30.4%0.67%

  1. 1.Nikon

    69%

    Held 1st. 836K estimated branded searches, -5.1% vs prior month. Share -4.9 points.

  2. 2.Olympus

    30.4%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +5.1 points.

  3. 3.AmScope

    0.67%

    Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between Olympus and its closest rivals

Every comparison with Olympus

How has branded search demand for Olympus changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Olympus worldwide rose from 301K to 368K.
  • Across the 12 months ending September 2026, Olympus’ estimated Share of Search among stereo microscope brands worldwide increased from 26% to 30.4%.
  • Across the 12 months ending September 2026, Olympus’ estimated Share of Search among stereo microscope brands worldwide peaked at 32% in July 2026 and was lowest at 23.7% in December 2025.

How did search popularity change for stereo microscope brands worldwide in September 2026?

  1. In September 2026, Olympus gained estimated Share of Search among stereo microscope brands worldwide, from 25.3% to 30.4%.

  2. In September 2026, Nikon lost estimated Share of Search among stereo microscope brands worldwide, from 73.9% to 69%.

  3. Estimated monthly branded searches for AmScope worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Olympus compete?

Olympus is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Film camera brands4th of 612.7%Show ranking
Microscope brands2nd of 524.9%Show ranking
Confocal microscope brands2nd of 425.1%Show ranking
Fluorescence microscope brands2nd of 425.1%Show ranking
Inverted microscope brands2nd of 330.1%Show ranking
Stereo microscope brands2nd of 330.4%Shown above

How is Olympus measured?

Brandwave collects information about searches that people make online using Olympus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • olympus

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How the Brand Demand Index is measured

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