How popular isNuna in search?
In September 2026, there were an estimated 490K branded searches for Nuna worldwide which held steady over the last 12 months. Nuna holds 27.3% estimated Share of Search among baby stroller brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bugaboo29.7%
Nuna27.3%UPPAbaby18.5%
Cybex16.4%
Silver Cross8.1%
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Where does Nuna compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby stroller brands | 2nd of 5 | 27.3% | Shown below |
| Child car seat brands | 3rd of 5 | 20.2% | Show ranking |
| Car seat brands | 2nd of 4 | 28.1% | Show ranking |
Which baby stroller brands compete with Nuna?
Share of Search by month for Bugaboo, Nuna, UPPAbaby, Cybex, Silver Cross. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | Nuna | UPPAbaby | Cybex | Silver Cross |
|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 27.3% | 19% | 15.6% | 7.3% |
| Nov 2025 | 29% | 29.7% | 18.1% | 16.7% | 6.5% |
| Dec 2025 | 29.5% | 29.5% | 17.3% | 15.7% | 8.1% |
| Jan 2026 | 31% | 26% | 17.7% | 17.4% | 7.8% |
| Feb 2026 | 30.4% | 25.6% | 17.8% | 17.9% | 8.2% |
| Mar 2026 | 31.1% | 25.8% | 17.6% | 18.3% | 7.3% |
| Apr 2026 | 30.7% | 26.1% | 17.9% | 18% | 7.3% |
| May 2026 | 31% | 26.1% | 19% | 16.6% | 7.4% |
| Jun 2026 | 31.6% | 27.4% | 16.9% | 16.5% | 7.5% |
| Jul 2026 | 31.8% | 27.1% | 16.6% | 16.6% | 7.9% |
| Aug 2026 | 29.8% | 26% | 19.2% | 16.6% | 8.3% |
| Sep 2026 | 29.7% | 27.3% | 18.5% | 16.4% | 8.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.7% | 442K | -5.7% | -0.1 points | |
| 2, held 2nd | 27.3% | 407K | -0.8% | +1.2 points | |
| 3, held 3rd | 18.5% | 276K | -8.9% | -0.7 points | |
| 4, held 4th | 16.4% | 245K | -6.1% | -0.1 points | |
| 5, held 5th | 8.1% | 121K | -7.6% | -0.2 points |
1.
Bugaboo29.7%
Held 1st. 442K estimated branded searches, -5.7% vs prior month. Share -0.1 points.
2.
Nuna27.3%
Held 2nd. 407K estimated branded searches, -0.8% vs prior month. Share +1.2 points.
3.
18.5%
Held 3rd. 276K estimated branded searches, -8.9% vs prior month. Share -0.7 points.
4.
Cybex16.4%
Held 4th. 245K estimated branded searches, -6.1% vs prior month. Share -0.1 points.
8.1%
Held 5th. 121K estimated branded searches, -7.6% vs prior month. Share -0.2 points.
Compare search popularity between Nuna and its closest rivals
Every comparison with Nuna
8 comparisons
How has branded search demand for Nuna changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nuna worldwide held steady, from 508K to 490K.
- Across the 12 months ending September 2026, Nuna’s estimated Share of Search among baby stroller brands worldwide peaked at 29.7% in November 2025 and was lowest at 25.6% in February 2026.
How did search popularity change for baby stroller brands worldwide in September 2026?
3 changes
In September 2026, Nuna gained estimated Share of Search among baby stroller brands worldwide, from 26% to 27.3%.
In September 2026, UPPAbaby lost estimated Share of Search among baby stroller brands worldwide, from 19.2% to 18.5%.
Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026.
How is Nuna measured?
Brandwave collects information about searches that people make online using Nuna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- car seat nuna
- nuna aace
- nuna demi
- nuna exec
- nuna mixx
- nuna rava
- nuna revv
- nuna stroller
- nuna triv
- pushchair nuna
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Is Nuna your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.