How popular isNewmar?
In September 2026, people searched for Newmar by name about 9,900 times worldwide, an 18.2% decrease from the previous year. These searches made up 5.5% of all global motorhome brand searches, placing Newmar fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about motorhome brands, Newmar appeared in three of the four answers and was the third most recommended of the eight.
Newmar is the fifth most searched of 8 competitors and the third most recommended in AI answers.
Forest RiverShare of searches 36.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
JaycoShare of searches 33.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
TiffinShare of searches 8.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
AirstreamShare of searches 6.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
NewmarShare of searches 5.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top motorhome brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Newmar was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Newmar is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Winnebago1st- Tiffin2nd
- Newmar3rd
Leisure Travel Vans4th- Jayco5th
Thor6th- Forest River7th
- Airstream–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tiffin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Winnebago4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Newmar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Leisure Travel Vans2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Thor2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Forest River1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Jayco1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Airstream0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about motorhome brands
4 answers
Asked ChatGPT
“Which motorhome brand should I buy?”
Asked ChatGPT
“What are the best motorhome brands?”
Asked ChatGPT
“What's the best motorhome brand for family road trips?”
Searched Google, AI Overview
“motorhome brands”
Searched Google, AI Overview
“motorhomes for sale”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which motorhome brands compete with Newmar?
Share of searches by month for Forest River, Jayco, Tiffin, Airstream, Newmar, Leisure Travel Vans, Thor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Forest River | Jayco | Tiffin | Airstream | Newmar | Leisure Travel Vans | Thor | Winnebago |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 34.9% | 7% | 4.7% | 5.7% | 3.8% | 3.1% | 2.5% |
| Nov 2025 | 36.4% | 36.6% | 7.3% | 4.9% | 6% | 3.3% | 3.3% | 2.2% |
| Dec 2025 | 40.1% | 33% | 6.6% | 5.4% | 6.6% | 2.9% | 2.9% | 2.4% |
| Jan 2026 | 34.5% | 38.5% | 7.7% | 4.2% | 5.2% | 4.2% | 3.4% | 2.3% |
| Feb 2026 | 37.7% | 31% | 9.3% | 4.1% | 6.2% | 4.1% | 3.4% | 4.1% |
| Mar 2026 | 39.7% | 32.7% | 8% | 4.4% | 5.3% | 4.4% | 3.6% | 1.9% |
| Apr 2026 | 40% | 32.9% | 8% | 4.4% | 5.4% | 4.4% | 2.9% | 2% |
| May 2026 | 38.7% | 31.8% | 7.8% | 5.2% | 6.4% | 4.3% | 3.5% | 2.3% |
| Jun 2026 | 38.9% | 32% | 7.8% | 5.2% | 6.4% | 4.3% | 3.5% | 1.9% |
| Jul 2026 | 37.4% | 34.2% | 6.8% | 4.6% | 6.8% | 4.6% | 3% | 2.5% |
| Aug 2026 | 37.5% | 30.8% | 7.5% | 6.2% | 6.2% | 5% | 3.4% | 3.4% |
| Sep 2026 | 36.7% | 33.5% | 8.2% | 6.7% | 5.5% | 4.5% | 3% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.7% | 66.2K | -10.1% | -0.9 points | |
| 2, held 2nd | 33.5% | 60.5K | 0% | +2.7 points | |
| 3, held 3rd | 8.2% | 14.8K | 0% | +0.7 points | |
| 4, held 4th | 6.7% | 12.1K | 0% | +0.5 points | |
| 5, held 5th | 5.5% | 9.9K | -18.2% | -0.7 points | |
| 6, held 6th | 4.5% | 8.1K | -18.2% | -0.6 points | |
| 7, held 7th | 3% | 5.4K | -18.2% | -0.4 points | |
| 8, held 8th | 2% | 3.6K | -45.5% | -1.4 points |
36.7%
Held 1st. 66.2K estimated branded searches, -10.1% vs prior month. Share -0.9 points.
2.
Jayco33.5%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +2.7 points.
3.
Tiffin8.2%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.
6.7%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
Newmar5.5%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
4.5%
Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
7.
Thor3%
Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
2%
Held 8th. 3.6K estimated branded searches, -45.5% vs prior month. Share -1.4 points.
Compare popularity between Newmar and its closest rivals
Every comparison with Newmar
7 comparisons
How has branded search demand for Newmar changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Newmar worldwide fell from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Newmar’s share of searches among motorhome brands worldwide peaked at 6.8% in July 2026 and was lowest at 5.2% in January 2026.
- Across the 12 months ending September 2026, Newmar fell from 4th to 5th among motorhome brands worldwide.
How did search popularity change for motorhome brands worldwide in September 2026?
6 changes
In September 2026, Jayco gained share of searches among motorhome brands worldwide, from 30.8% to 33.5%.
In September 2026, Tiffin gained share of searches among motorhome brands worldwide, from 7.5% to 8.2%.
In September 2026, Airstream gained share of searches among motorhome brands worldwide, from 6.2% to 6.7%.
In September 2026, Winnebago lost share of searches among motorhome brands worldwide, from 3.4% to 2%.
In September 2026, Forest River lost share of searches among motorhome brands worldwide, from 37.5% to 36.7%.
In September 2026, Newmar lost share of searches among motorhome brands worldwide, from 6.2% to 5.5%.
How are Newmar’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Newmar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- newmar
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