Newmar vs Tiffin:Which is more popular?
In September 2026, Tiffin had more branded searches than Newmar among motorhome brands worldwide. Tiffin had about 14,800 branded searches, while Newmar had 9,900. Tiffin made up 8.2% of all motorhome brand searches we track, and Newmar accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about motorhome brands, Tiffin appeared in all four answers and Newmar in three. Newmar and Tiffin were each mentioned first in two of the four answers.
Who do people search for more?
Tiffin, about 49% more searches than Newmar
Who does AI mention more?
Tiffin, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top motorhome brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tiffin appeared in all four answers. Newmar was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Newmar and Tiffin were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Winnebago1st- Tiffin2nd
Newmar3rd
Leisure Travel Vans4th
Jayco5th
Thor6th
Forest River7th
Airstream–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tiffin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Winnebago4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Newmar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Leisure Travel Vans2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Thor2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Forest River1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Jayco1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Airstream0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about motorhome brands
4 answers
Asked ChatGPT
“Which motorhome brand should I buy?”
Asked ChatGPT
“What are the best motorhome brands?”
Asked ChatGPT
“What's the best motorhome brand for family road trips?”
Searched Google, AI Overview
“motorhome brands”
Searched Google, AI Overview
“motorhomes for sale”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Newmar or Tiffin more popular in search?
This chart shows how often people search Google for Newmar and Tiffin by name. Each line represents a brand's share of searches for all eight motorhome brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tiffin, Newmar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Forest River | Jayco | Tiffin | Airstream | Newmar | Leisure Travel Vans | Thor | Winnebago |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 34.9% | 7% | 4.7% | 5.7% | 3.8% | 3.1% | 2.5% |
| Nov 2025 | 36.4% | 36.6% | 7.3% | 4.9% | 6% | 3.3% | 3.3% | 2.2% |
| Dec 2025 | 40.1% | 33% | 6.6% | 5.4% | 6.6% | 2.9% | 2.9% | 2.4% |
| Jan 2026 | 34.5% | 38.5% | 7.7% | 4.2% | 5.2% | 4.2% | 3.4% | 2.3% |
| Feb 2026 | 37.7% | 31% | 9.3% | 4.1% | 6.2% | 4.1% | 3.4% | 4.1% |
| Mar 2026 | 39.7% | 32.7% | 8% | 4.4% | 5.3% | 4.4% | 3.6% | 1.9% |
| Apr 2026 | 40% | 32.9% | 8% | 4.4% | 5.4% | 4.4% | 2.9% | 2% |
| May 2026 | 38.7% | 31.8% | 7.8% | 5.2% | 6.4% | 4.3% | 3.5% | 2.3% |
| Jun 2026 | 38.9% | 32% | 7.8% | 5.2% | 6.4% | 4.3% | 3.5% | 1.9% |
| Jul 2026 | 37.4% | 34.2% | 6.8% | 4.6% | 6.8% | 4.6% | 3% | 2.5% |
| Aug 2026 | 37.5% | 30.8% | 7.5% | 6.2% | 6.2% | 5% | 3.4% | 3.4% |
| Sep 2026 | 36.7% | 33.5% | 8.2% | 6.7% | 5.5% | 4.5% | 3% | 2% |
How has the Newmar and Tiffin comparison changed over the last 12 months?
3 findings
- Tiffin was ahead of Newmar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Newmar’s share of searches among motorhome brands worldwide moved from 5.7% to 5.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Tiffin’s share of searches among motorhome brands worldwide moved from 7% to 8.2%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for motorhome brands worldwide in September 2026?
2 changes
In September 2026, Tiffin gained share of searches among motorhome brands worldwide, from 7.5% to 8.2%.
In September 2026, Newmar lost share of searches among motorhome brands worldwide, from 6.2% to 5.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Newmar’s and Tiffin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among motorhome brands
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