Brandwave

Airstream vs Jayco:Which is more popular?

In September 2026, Jayco had more branded searches than Airstream among motorhome brands worldwide. Jayco had about 60,500 branded searches, while Airstream had 12,100. Jayco made up 33.5% of all motorhome brand searches we track, and Airstream accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about motorhome brands, Jayco appeared in one of the four answers and Airstream in none.

Among motorhome brands worldwide in September 2026

Who do people search for more?

Jayco, about 5 searches for every 1 for Airstream

Jayco 60.5K searchesAirstream 12.1K searches

Who does AI mention more?

Jayco, mentioned in 1 of 4 answers, Airstream in 0

Jayco in 1 of 4Airstream in 0 of 4

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Top motorhome brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jayco was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Airstream did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Winnebago1st
  2. Tiffin2nd
  3. Newmar3rd
  4. Leisure Travel Vans4th
  5. Jayco5th
  6. Thor6th
  7. Forest River7th
  8. Airstream–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tiffin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Winnebago4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Newmar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Leisure Travel Vans2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thor2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Forest River1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jayco1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Airstream0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about motorhome brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Airstream or Jayco more popular in search?

This chart shows how often people search Google for Airstream and Jayco by name. Each line represents a brand's share of searches for all eight motorhome brands we track, month by month, from English-language searches worldwide.

Airstream and Jayco among motorhome brands worldwide, by month

Share of searches by month for Jayco, Airstream. The figures are in the table below the chart.

View monthly share of searches table
MonthForest RiverJaycoTiffinAirstreamNewmarLeisure Travel VansThorWinnebago
Oct 202538.2%34.9%7%4.7%5.7%3.8%3.1%2.5%
Nov 202536.4%36.6%7.3%4.9%6%3.3%3.3%2.2%
Dec 202540.1%33%6.6%5.4%6.6%2.9%2.9%2.4%
Jan 202634.5%38.5%7.7%4.2%5.2%4.2%3.4%2.3%
Feb 202637.7%31%9.3%4.1%6.2%4.1%3.4%4.1%
Mar 202639.7%32.7%8%4.4%5.3%4.4%3.6%1.9%
Apr 202640%32.9%8%4.4%5.4%4.4%2.9%2%
May 202638.7%31.8%7.8%5.2%6.4%4.3%3.5%2.3%
Jun 202638.9%32%7.8%5.2%6.4%4.3%3.5%1.9%
Jul 202637.4%34.2%6.8%4.6%6.8%4.6%3%2.5%
Aug 202637.5%30.8%7.5%6.2%6.2%5%3.4%3.4%
Sep 202636.7%33.5%8.2%6.7%5.5%4.5%3%2%

How has the Airstream and Jayco comparison changed over the last 12 months?

3 findings
  • Jayco was ahead of Airstream in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Airstream’s share of searches among motorhome brands worldwide moved from 4.7% to 6.7%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Jayco’s share of searches among motorhome brands worldwide moved from 34.9% to 33.5%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for motorhome brands worldwide in September 2026?

2 changes
  1. In September 2026, Jayco gained share of searches among motorhome brands worldwide, from 30.8% to 33.5%.

  2. In September 2026, Airstream gained share of searches among motorhome brands worldwide, from 6.2% to 6.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Airstream’s and Jayco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airstream

1 branded search term

  • airstream caravan

Jayco

1 branded search term

  • jayco

How the Brand Demand Index is measured

Other head-to-heads among motorhome brands

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