Newmar vs Thor:Which is searched more?
In September 2026, Newmar had more branded searches than Thor among motorhome brands worldwide. Newmar had about 9,900 branded searches, while Thor had 5,400. Newmar made up 5.5% of all motorhome brand searches we track, and Thor accounted for 3%. These are worldwide searches for English-language branded terms.
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Is Newmar or Thor more popular in search?
Compare the motorhome brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Newmar, Thor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Forest River | Jayco | Tiffin | Airstream | Newmar | Leisure Travel Vans | Thor | Winnebago |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 34.9% | 7% | 4.7% | 5.7% | 3.8% | 3.1% | 2.5% |
| Nov 2025 | 36.4% | 36.6% | 7.3% | 4.9% | 6% | 3.3% | 3.3% | 2.2% |
| Dec 2025 | 40.1% | 33% | 6.6% | 5.4% | 6.6% | 2.9% | 2.9% | 2.4% |
| Jan 2026 | 34.5% | 38.5% | 7.7% | 4.2% | 5.2% | 4.2% | 3.4% | 2.3% |
| Feb 2026 | 37.7% | 31% | 9.3% | 4.1% | 6.2% | 4.1% | 3.4% | 4.1% |
| Mar 2026 | 39.7% | 32.7% | 8% | 4.4% | 5.3% | 4.4% | 3.6% | 1.9% |
| Apr 2026 | 40% | 32.9% | 8% | 4.4% | 5.4% | 4.4% | 2.9% | 2% |
| May 2026 | 38.7% | 31.8% | 7.8% | 5.2% | 6.4% | 4.3% | 3.5% | 2.3% |
| Jun 2026 | 38.9% | 32% | 7.8% | 5.2% | 6.4% | 4.3% | 3.5% | 1.9% |
| Jul 2026 | 37.4% | 34.2% | 6.8% | 4.6% | 6.8% | 4.6% | 3% | 2.5% |
| Aug 2026 | 37.5% | 30.8% | 7.5% | 6.2% | 6.2% | 5% | 3.4% | 3.4% |
| Sep 2026 | 36.7% | 33.5% | 8.2% | 6.7% | 5.5% | 4.5% | 3% | 2% |
How has the Newmar and Thor comparison changed over the last 12 months?
3 findings
- Newmar was ahead of Thor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Newmar’s share of searches among motorhome brands worldwide moved from 5.7% to 5.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Thor’s share of searches among motorhome brands worldwide moved from 3.1% to 3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for motorhome brands worldwide in September 2026?
2 changes
In September 2026, Newmar lost share of searches among motorhome brands worldwide, from 6.2% to 5.5%.
Estimated monthly branded searches for Thor worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Newmar’s and Thor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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