Brandwave

How popular isNew Balance in search?

In August 2026, there were an estimated 13.6M branded searches for New Balance worldwide which held steady over the last 11 months. New Balance holds 99.5% estimated Share of Search among cricket pads worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. New Balance99.5%
  2. Gray-Nicolls0.2%
  3. Kookaburra0.2%
  4. SG0.07%
  5. DSC0.03%
  6. Gunn & Moore0.03%
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Which cricket pads compete with New Balance?

New Balance against cricket pads worldwide, by month

Share of Search by month for New Balance. The figures are in the table below the chart.

View monthly share of search table
MonthNew BalanceGray-NicollsKookaburraSGDSCGunn & Moore
Oct 202599.4%0.24%0.2%0.06%0.04%0.02%
Nov 202599.4%0.24%0.2%0.06%0.04%0.03%
Dec 202599.3%0.3%0.24%0.07%0.05%0.03%
Jan 202699.1%0.36%0.3%0.11%0.06%0.03%
Feb 202699.2%0.36%0.3%0.09%0.06%0.03%
Mar 202699.2%0.3%0.36%0.09%0.05%0.03%
Apr 202699.1%0.36%0.36%0.09%0.04%0.03%
May 202698.8%0.44%0.54%0.13%0.05%0.05%
Jun 202699.1%0.36%0.36%0.11%0.04%0.05%
Jul 202699.4%0.24%0.24%0.09%0.03%0.03%
Aug 202699.5%0.2%0.2%0.07%0.03%0.03%
Sep 2026——————

  1. 1.New Balance

    99.5%

    Held 1st. 13.6M estimated branded searches, +22.5% vs prior month. Share +0.1 points.

  2. 2.Gray-Nicolls

    0.2%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kookaburra

    0.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.SG

    0.07%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.DSC

    0.03%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gunn & Moore

    0.03%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between New Balance and its closest rivals

How has branded search demand for New Balance changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for New Balance worldwide held steady at 13.6M.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among cricket pads worldwide held steady, from 99.4% to 99.5%.

How did search popularity change for cricket pads worldwide in August 2026?

  1. New Balance’s estimated Share of Search among cricket pads worldwide has gained ground for 3 months in a row, from 98.8% to 99.5% in August 2026.

  2. Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  3. Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  4. Estimated monthly branded searches for DSC worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does New Balance compete?

New Balance is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers3rd of 618.2%Show ranking
Basketball shoe brands3rd of 520.3%Show ranking
Sneaker brands3rd of 520.9%Show ranking
Football boot brands3rd of 521%Show ranking
Cricket shoes2nd of 625.7%Show ranking
Cricket gloves1st of 699.5%Show ranking
Cricket pads1st of 699.5%Shown above
Cricket bat brands1st of 599.6%Show ranking

How is New Balance measured?

Brandwave collects information about searches that people make online using New Balance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • new balance

Do you work for New Balance? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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