How popular isNature's Bounty in search?
In September 2026, there were an estimated 50.2K branded searches for Nature's Bounty worldwide which is down 32.6% over the last 12 months. Nature's Bounty holds 23.8% estimated Share of Search among calcium magnesium zinc brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Solgar52.2%
Nature Made23.9%
Nature's Bounty23.8%
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Which calcium magnesium zinc brands compete with Nature's Bounty?
Share of Search by month for Solgar, Nature Made, Nature's Bounty. The figures are in the table below the chart.
View monthly share of search table
| Month | Solgar | Nature Made | Nature's Bounty |
|---|---|---|---|
| Oct 2025 | 55.2% | 19.9% | 24.9% |
| Nov 2025 | 53.3% | 22.7% | 24% |
| Dec 2025 | 53.3% | 22.7% | 24% |
| Jan 2026 | 48.2% | 25.2% | 26.6% |
| Feb 2026 | 52.8% | 23.2% | 23.9% |
| Mar 2026 | 55.7% | 23.7% | 20.6% |
| Apr 2026 | 52.9% | 23.3% | 23.9% |
| May 2026 | 55.2% | 19.9% | 24.9% |
| Jun 2026 | 52.7% | 23.3% | 24% |
| Jul 2026 | 47.4% | 26.4% | 26.3% |
| Aug 2026 | 45.2% | 29.7% | 25.1% |
| Sep 2026 | 52.2% | 23.9% | 23.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 110K | +21.5% | +7 points | |
| 2, held 2nd | 23.9% | 50.4K | -15.2% | -5.8 points | |
| 3, held 3rd | 23.8% | 50.2K | 0% | -1.3 points |
1.
Solgar52.2%
Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +7 points.
23.9%
Held 2nd. 50.4K estimated branded searches, -15.2% vs prior month. Share -5.8 points.
23.8%
Held 3rd. 50.2K estimated branded searches, 0% vs prior month. Share -1.3 points.
Compare search popularity between Nature's Bounty and its closest rivals
Every comparison with Nature's Bounty
12 comparisons
- Nature's Bounty vs Solgar
- Nature's Bounty vs Vital Proteins
- Blackmores vs Nature's Bounty
- Nature Made vs Nature's Bounty
- Nature's Bounty vs Nordic Naturals
- Bulletproof vs Nature's Bounty
- Nature's Bounty vs Swisse
- Ancient Nutrition vs Nature's Bounty
- Carlson vs Nature's Bounty
- Dose & Co vs Nature's Bounty
- Nature's Bounty vs Thorne
- Further Food vs Nature's Bounty
How has branded search demand for Nature's Bounty changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nature's Bounty worldwide fell from 74.5K to 50.2K.
- Across the 12 months ending September 2026, Nature's Bounty’s estimated Share of Search among calcium magnesium zinc brands worldwide decreased from 24.9% to 23.8%.
- Across the 12 months ending September 2026, Nature's Bounty’s estimated Share of Search among calcium magnesium zinc brands worldwide peaked at 26.6% in January 2026 and was lowest at 20.6% in March 2026.
- Across the 12 months ending September 2026, Nature's Bounty fell from 2nd to 3rd among calcium magnesium zinc brands worldwide.
How did search popularity change for calcium magnesium zinc brands worldwide in September 2026?
3 changes
In September 2026, Solgar gained estimated Share of Search among calcium magnesium zinc brands worldwide, from 45.2% to 52.2%.
In September 2026, Nature Made lost estimated Share of Search among calcium magnesium zinc brands worldwide, from 29.7% to 23.9%.
In September 2026, Nature's Bounty lost estimated Share of Search among calcium magnesium zinc brands worldwide, from 25.1% to 23.8%.
Where does Nature's Bounty compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fish oil brands | 4th of 7 | 10.5% | Show ranking |
| Calcium magnesium zinc brands | 3rd of 3 | 23.8% | Shown above |
| Collagen supplements | 2nd of 6 | 24.6% | Show ranking |
How is Nature's Bounty measured?
Brandwave collects information about searches that people make online using Nature's Bounty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- nature s bounty
- natures bounty
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