Brandwave

How popular isNancy's in search?

In August 2026, there were an estimated 720 branded searches for Nancy's worldwide which is up 22% over the last 11 months. Nancy's holds 1.1% estimated Share of Search among kefir worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lifeway90.1%
  2. Biotiful4.3%
  3. Maple Hill2.4%
  4. Chuckling Goat1.9%
  5. Nancy's1.1%
  6. The Kefir Company0.21%
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Which kefir compete with Nancy's?

Nancy's against kefir worldwide, by month

Share of Search by month for Lifeway, Biotiful, Maple Hill, Nancy's. The figures are in the table below the chart.

View monthly share of search table
MonthLifewayBiotifulMaple HillChuckling GoatNancy'sThe Kefir Company
Oct 202579.7%10.6%3.8%3.8%1.7%0.32%
Nov 202581.4%8.7%3.9%3.9%1.8%0.27%
Dec 202585.4%6.2%3.4%3.4%1.5%0.23%
Jan 202683.5%9.1%2.7%3.2%1.2%0.29%
Feb 202684.4%7.5%2.7%4.1%1%0.24%
Mar 202685.9%6.3%3.3%3.3%1%0.19%
Apr 202687.3%6.3%2.8%2.3%1%0.19%
May 202687.1%7.8%2.3%1.9%0.85%0.16%
Jun 202691.5%4.5%2%1.2%0.73%0.11%
Jul 202692.3%3.6%2%1.2%0.74%0.14%
Aug 202690.1%4.3%2.4%1.9%1.1%0.21%
Sep 2026——————

  1. 1.Lifeway

    90.1%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  2. 2.Biotiful

    4.3%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Maple Hill

    2.4%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Chuckling Goat

    1.9%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.7 points.

  5. 5.Nancy's

    1.1%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share +0.3 points.

  6. 6.The Kefir Company

    0.21%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share +0.1 points.

Compare search popularity between Nancy's and its closest rivals

How has branded search demand for Nancy's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nancy's worldwide rose from 590 to 720.
  • Across the 11 months ending August 2026, Nancy's’ estimated Share of Search among kefir worldwide decreased from 1.7% to 1.1%.
  • Across the 11 months ending August 2026, Nancy's’ estimated Share of Search among kefir worldwide peaked at 1.8% in November 2025 and was lowest at 0.73% in June 2026.

How did search popularity change for kefir worldwide in August 2026?

  1. In August 2026, Biotiful gained estimated Share of Search among kefir worldwide, from 3.6% to 4.3%.

  2. In August 2026, Chuckling Goat gained estimated Share of Search among kefir worldwide, from 1.2% to 1.9%.

  3. In August 2026, Lifeway lost estimated Share of Search among kefir worldwide, from 92.3% to 90.1%.

  4. Estimated monthly branded searches for The Kefir Company worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

  5. Estimated monthly branded searches for Maple Hill worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  6. Estimated monthly branded searches for Nancy's worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

How is Nancy's measured?

Brandwave collects information about searches that people make online using Nancy's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nancys kefir

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How the Brand Demand Index is measured

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