Brandwave

How popular isBiotiful in search?

In August 2026, there were an estimated 2.9K branded searches for Biotiful worldwide which is down 19.4% over the last 11 months. Biotiful holds 0.38% estimated Share of Search among kefir worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nancy's87.9%
  2. Lifeway7.9%
  3. Maple Hill3.1%
  4. Chuckling Goat0.74%
  5. Biotiful0.38%
  6. The Kefir Company0.02%
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Which kefir compete with Biotiful?

Biotiful against kefir worldwide, by month

Share of Search by month for Nancy's, Lifeway, Maple Hill, Biotiful. The figures are in the table below the chart.

View monthly share of search table
MonthNancy'sLifewayMaple HillChuckling GoatBiotifulThe Kefir Company
Oct 202590%4.4%3.8%1.1%0.59%0.02%
Nov 202590.7%4.5%3.2%1.1%0.48%0.01%
Dec 202591.7%4.5%2.6%0.78%0.33%0.01%
Jan 202689%6.5%2.6%1.1%0.71%0.02%
Feb 202689.6%6.6%2.2%1%0.58%0.02%
Mar 202689.3%6.6%2.7%0.97%0.48%0.01%
Apr 202689%6.5%3.1%0.88%0.48%0.01%
May 202686.9%7.8%3.7%0.86%0.7%0.01%
Jun 202685.8%9.4%3.7%0.69%0.46%0.01%
Jul 202686.4%9.5%3.1%0.69%0.37%0.01%
Aug 202687.9%7.9%3.1%0.74%0.38%0.02%
Sep 2026——————

  1. 1.Nancy's

    87.9%

    Held 1st. 674K estimated branded searches, +0.03% vs prior month. Share +1.5 points.

  2. 2.Lifeway

    7.9%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  3. 3.Maple Hill

    3.1%

    Held 3rd. 23.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Chuckling Goat

    0.74%

    Held 4th. 5.7K estimated branded searches, +5.6% vs prior month. Share +0.1 points.

  5. 5.Biotiful

    0.38%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.The Kefir Company

    0.02%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between Biotiful and its closest rivals

Every comparison with Biotiful

How has branded search demand for Biotiful changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Biotiful worldwide fell from 3.6K to 2.9K.
  • Across the 11 months ending August 2026, Biotiful’s estimated Share of Search among kefir worldwide held steady, from 0.59% to 0.38%.

How did search popularity change for kefir worldwide in August 2026?

  1. In August 2026, Nancy's gained estimated Share of Search among kefir worldwide, from 86.4% to 87.9%.

  2. In August 2026, Lifeway lost estimated Share of Search among kefir worldwide, from 9.5% to 7.9%.

  3. Estimated monthly branded searches for The Kefir Company worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

  4. Estimated monthly branded searches for Biotiful worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Chuckling Goat worldwide fell 14.9% over 11 measured months, from 6.7K to 5.7K in August 2026.

How is Biotiful measured?

Brandwave collects information about searches that people make online using Biotiful’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • biotiful kefir

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How the Brand Demand Index is measured

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