Biotiful vs Chuckling Goat:Which is more popular by branded search?
In August 2026, Biotiful had more branded searches than Chuckling Goat among kefir worldwide. Biotiful was estimated to have 2.9K branded searches compared to Chuckling Goat’s 1.3K, and held a 4.3% Share of Search versus Chuckling Goat’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Biotiful or Chuckling Goat?
Compare the kefir shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Biotiful, Chuckling Goat. The figures are in the table below the chart.
View monthly share of search table
| Month | Lifeway | Biotiful | Maple Hill | Chuckling Goat | Nancy's | The Kefir Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 10.6% | 3.8% | 3.8% | 1.7% | 0.32% |
| Nov 2025 | 81.4% | 8.7% | 3.9% | 3.9% | 1.8% | 0.27% |
| Dec 2025 | 85.4% | 6.2% | 3.4% | 3.4% | 1.5% | 0.23% |
| Jan 2026 | 83.5% | 9.1% | 2.7% | 3.2% | 1.2% | 0.29% |
| Feb 2026 | 84.4% | 7.5% | 2.7% | 4.1% | 1% | 0.24% |
| Mar 2026 | 85.9% | 6.3% | 3.3% | 3.3% | 1% | 0.19% |
| Apr 2026 | 87.3% | 6.3% | 2.8% | 2.3% | 1% | 0.19% |
| May 2026 | 87.1% | 7.8% | 2.3% | 1.9% | 0.85% | 0.16% |
| Jun 2026 | 91.5% | 4.5% | 2% | 1.2% | 0.73% | 0.11% |
| Jul 2026 | 92.3% | 3.6% | 2% | 1.2% | 0.74% | 0.14% |
| Aug 2026 | 90.1% | 4.3% | 2.4% | 1.9% | 1.1% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Biotiful and Chuckling Goat comparison changed over the last 12 months?
3 findings
- Biotiful was ahead of Chuckling Goat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Biotiful’s estimated Share of Search among kefir worldwide moved from 10.6% to 4.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 11 months ending August 2026, Chuckling Goat’s estimated Share of Search among kefir worldwide moved from 3.8% to 1.9%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for kefir worldwide in August 2026?
2 changes
In August 2026, Biotiful gained estimated Share of Search among kefir worldwide, from 3.6% to 4.3%.
In August 2026, Chuckling Goat gained estimated Share of Search among kefir worldwide, from 1.2% to 1.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Biotiful’s and Chuckling Goat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Biotiful
1 branded search term
- biotiful kefir
Chuckling Goat
1 branded search term
- chuckling goat kefir
Put your own brand in this comparison
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