Brandwave

How popular isChuckling Goat in search?

In August 2026, there were an estimated 5.7K branded searches for Chuckling Goat worldwide which is down 14.9% over the last 11 months. Chuckling Goat holds 0.74% estimated Share of Search among kefir worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nancy's87.9%
  2. Lifeway7.9%
  3. Maple Hill3.1%
  4. Chuckling Goat0.74%
  5. Biotiful0.38%
  6. The Kefir Company0.02%
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Which kefir compete with Chuckling Goat?

Chuckling Goat against kefir worldwide, by month

Share of Search by month for Nancy's, Lifeway, Maple Hill, Chuckling Goat. The figures are in the table below the chart.

View monthly share of search table
MonthNancy'sLifewayMaple HillChuckling GoatBiotifulThe Kefir Company
Oct 202590%4.4%3.8%1.1%0.59%0.02%
Nov 202590.7%4.5%3.2%1.1%0.48%0.01%
Dec 202591.7%4.5%2.6%0.78%0.33%0.01%
Jan 202689%6.5%2.6%1.1%0.71%0.02%
Feb 202689.6%6.6%2.2%1%0.58%0.02%
Mar 202689.3%6.6%2.7%0.97%0.48%0.01%
Apr 202689%6.5%3.1%0.88%0.48%0.01%
May 202686.9%7.8%3.7%0.86%0.7%0.01%
Jun 202685.8%9.4%3.7%0.69%0.46%0.01%
Jul 202686.4%9.5%3.1%0.69%0.37%0.01%
Aug 202687.9%7.9%3.1%0.74%0.38%0.02%
Sep 2026——————
  1. 1.Nancy's

    87.9%

    Held 1st. 674K estimated branded searches, +0.03% vs prior month. Share +1.5 points.

  2. 2.Lifeway

    7.9%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  3. Held 3rd. 23.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. Held 4th. 5.7K estimated branded searches, +5.6% vs prior month. Share +0.1 points.

  5. 5.Biotiful

    0.38%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between Chuckling Goat and its closest rivals

How has branded search demand for Chuckling Goat changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chuckling Goat worldwide fell from 6.7K to 5.7K.
  • Across the 11 months ending August 2026, Chuckling Goat’s estimated Share of Search among kefir worldwide held steady, from 1.1% to 0.74%.

How did search popularity change for kefir worldwide in August 2026?

  1. In August 2026, Nancy's gained estimated Share of Search among kefir worldwide, from 86.4% to 87.9%.

  2. In August 2026, Lifeway lost estimated Share of Search among kefir worldwide, from 9.5% to 7.9%.

  3. Estimated monthly branded searches for The Kefir Company worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

  4. Estimated monthly branded searches for Biotiful worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Chuckling Goat worldwide fell 14.9% over 11 measured months, from 6.7K to 5.7K in August 2026.

How is Chuckling Goat measured?

Brandwave collects information about searches that people make online using Chuckling Goat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • chuckling goat
  • chuckling goat kefir

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How the Brand Demand Index is measured

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