Chuckling Goat vs Lifeway:Which is more popular by branded search?
In August 2026, Lifeway had more branded searches than Chuckling Goat among kefir worldwide. Lifeway was estimated to have 60.5K branded searches compared to Chuckling Goat’s 1.3K, and held a 90.1% Share of Search versus Chuckling Goat’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chuckling Goat or Lifeway?
Compare the kefir shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lifeway, Chuckling Goat. The figures are in the table below the chart.
View monthly share of search table
| Month | Lifeway | Biotiful | Maple Hill | Chuckling Goat | Nancy's | The Kefir Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 10.6% | 3.8% | 3.8% | 1.7% | 0.32% |
| Nov 2025 | 81.4% | 8.7% | 3.9% | 3.9% | 1.8% | 0.27% |
| Dec 2025 | 85.4% | 6.2% | 3.4% | 3.4% | 1.5% | 0.23% |
| Jan 2026 | 83.5% | 9.1% | 2.7% | 3.2% | 1.2% | 0.29% |
| Feb 2026 | 84.4% | 7.5% | 2.7% | 4.1% | 1% | 0.24% |
| Mar 2026 | 85.9% | 6.3% | 3.3% | 3.3% | 1% | 0.19% |
| Apr 2026 | 87.3% | 6.3% | 2.8% | 2.3% | 1% | 0.19% |
| May 2026 | 87.1% | 7.8% | 2.3% | 1.9% | 0.85% | 0.16% |
| Jun 2026 | 91.5% | 4.5% | 2% | 1.2% | 0.73% | 0.11% |
| Jul 2026 | 92.3% | 3.6% | 2% | 1.2% | 0.74% | 0.14% |
| Aug 2026 | 90.1% | 4.3% | 2.4% | 1.9% | 1.1% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chuckling Goat and Lifeway comparison changed over the last 12 months?
3 findings
- Lifeway was ahead of Chuckling Goat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chuckling Goat’s estimated Share of Search among kefir worldwide moved from 3.8% to 1.9%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 11 months ending August 2026, Lifeway’s estimated Share of Search among kefir worldwide moved from 79.7% to 90.1%, and its estimated monthly branded searches moved from 27.1K to 60.5K.
How did search popularity change for kefir worldwide in August 2026?
2 changes
In August 2026, Chuckling Goat gained estimated Share of Search among kefir worldwide, from 1.2% to 1.9%.
In August 2026, Lifeway lost estimated Share of Search among kefir worldwide, from 92.3% to 90.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Chuckling Goat’s and Lifeway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chuckling Goat
1 branded search term
- chuckling goat kefir
Lifeway
1 branded search term
- lifeway kefir
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.