Brandwave

Kefir:Which brands are most popular in search?

In August 2026, Lifeway was the most searched among kefir worldwide, with an estimated 60.5K branded searches and 90.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lifeway90.1%
  2. Biotiful4.3%
  3. Maple Hill2.4%
  4. Chuckling Goat1.9%
  5. Nancy's1.1%
  6. The Kefir Company0.21%

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Share of SearchLeaderboard

Compare the kefir shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kefir worldwide, by month

Share of Search by month for Lifeway, Biotiful, Maple Hill. The figures are in the table below the chart.

View monthly share of search table
MonthLifewayBiotifulMaple HillChuckling GoatNancy'sThe Kefir Company
Oct 202579.7%10.6%3.8%3.8%1.7%0.32%
Nov 202581.4%8.7%3.9%3.9%1.8%0.27%
Dec 202585.4%6.2%3.4%3.4%1.5%0.23%
Jan 202683.5%9.1%2.7%3.2%1.2%0.29%
Feb 202684.4%7.5%2.7%4.1%1%0.24%
Mar 202685.9%6.3%3.3%3.3%1%0.19%
Apr 202687.3%6.3%2.8%2.3%1%0.19%
May 202687.1%7.8%2.3%1.9%0.85%0.16%
Jun 202691.5%4.5%2%1.2%0.73%0.11%
Jul 202692.3%3.6%2%1.2%0.74%0.14%
Aug 202690.1%4.3%2.4%1.9%1.1%0.21%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Lifeway

    90.1%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  2. 2.Biotiful

    4.3%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Maple Hill

    2.4%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Chuckling Goat

    1.9%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.7 points.

  5. 5.Nancy's

    1.1%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share +0.3 points.

  6. 6.The Kefir Company

    0.21%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among kefir worldwide?

In August 2026, Lifeway was the most searched among kefir worldwide, with an estimated 60.5K branded searches and 90.1% estimated Share of Search within this set. Biotiful is in 2nd place, 85.8 percentage points behind at 4.3% Share of Search.

Global kefir, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lifeway79.7% → 90.1%92.3%Jul 202679.7%Oct 20251st
Biotiful10.6% → 4.3%10.6%Oct 20253.6%Jul 20262nd
Maple Hill3.8% → 2.4%3.9%Nov 20252%Jun 20264th → 3rd
Chuckling Goat3.8% → 1.9%4.1%Feb 20261.2%Jun 20263rd → 4th
Nancy's1.7% → 1.1%1.8%Nov 20250.73%Jun 20265th
The Kefir Company0.32% → 0.21%0.32%Oct 20250.11%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Lifeway’s estimated Share of Search among kefir worldwide increased from 79.7% to 90.1%.
  • Across the 11 months ending August 2026, Biotiful’s estimated Share of Search among kefir worldwide decreased from 10.6% to 4.3%.
  • Across the 11 months ending August 2026, Maple Hill’s estimated Share of Search among kefir worldwide decreased from 3.8% to 2.4%.
  • Across the 11 months ending August 2026, Chuckling Goat’s estimated Share of Search among kefir worldwide decreased from 3.8% to 1.9%.
  • Across the 11 months ending August 2026, Nancy's’ estimated Share of Search among kefir worldwide decreased from 1.7% to 1.1%.
  • Across the 11 months ending August 2026, Lifeway’s estimated Share of Search among kefir worldwide peaked at 92.3% in July 2026 and was lowest at 79.7% in October 2025.
  • Across the 11 months ending August 2026, Biotiful’s estimated Share of Search among kefir worldwide peaked at 10.6% in October 2025 and was lowest at 3.6% in July 2026.
  • Across the 11 months ending August 2026, Maple Hill’s estimated Share of Search among kefir worldwide peaked at 3.9% in November 2025 and was lowest at 2% in June 2026.
  • Across the 11 months ending August 2026, Chuckling Goat’s estimated Share of Search among kefir worldwide peaked at 4.1% in February 2026 and was lowest at 1.2% in June 2026.
  • Across the 11 months ending August 2026, Nancy's’ estimated Share of Search among kefir worldwide peaked at 1.8% in November 2025 and was lowest at 0.73% in June 2026.
  • Across the 11 months ending August 2026, Maple Hill rose from 4th to 3rd among kefir worldwide.
  • Across the 11 months ending August 2026, Chuckling Goat fell from 3rd to 4th among kefir worldwide.
  • Across the 11 months ending August 2026, The Kefir Company held steady: its estimated Share of Search among kefir worldwide moved less than 0.5 percentage points.

How did search popularity change for kefir worldwide in August 2026?

  1. In August 2026, Biotiful gained estimated Share of Search among kefir worldwide, from 3.6% to 4.3%.

  2. In August 2026, Chuckling Goat gained estimated Share of Search among kefir worldwide, from 1.2% to 1.9%.

  3. In August 2026, Lifeway lost estimated Share of Search among kefir worldwide, from 92.3% to 90.1%.

  4. Estimated monthly branded searches for The Kefir Company worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

  5. Estimated monthly branded searches for Maple Hill worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  6. Estimated monthly branded searches for Nancy's worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

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