How popular isLifeway in search?
In August 2026, there were an estimated 60.5K branded searches for Lifeway worldwide which is up 123.2% over the last 11 months. Lifeway holds 90.1% estimated Share of Search among kefir worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Lifeway90.1%
- Biotiful4.3%
Maple Hill2.4%- Chuckling Goat1.9%
- Nancy's1.1%
The Kefir Company0.21%
Follow Lifeway and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which kefir compete with Lifeway?
Share of Search by month for Lifeway, Biotiful, Maple Hill. The figures are in the table below the chart.
View monthly share of search table
| Month | Lifeway | Biotiful | Maple Hill | Chuckling Goat | Nancy's | The Kefir Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 10.6% | 3.8% | 3.8% | 1.7% | 0.32% |
| Nov 2025 | 81.4% | 8.7% | 3.9% | 3.9% | 1.8% | 0.27% |
| Dec 2025 | 85.4% | 6.2% | 3.4% | 3.4% | 1.5% | 0.23% |
| Jan 2026 | 83.5% | 9.1% | 2.7% | 3.2% | 1.2% | 0.29% |
| Feb 2026 | 84.4% | 7.5% | 2.7% | 4.1% | 1% | 0.24% |
| Mar 2026 | 85.9% | 6.3% | 3.3% | 3.3% | 1% | 0.19% |
| Apr 2026 | 87.3% | 6.3% | 2.8% | 2.3% | 1% | 0.19% |
| May 2026 | 87.1% | 7.8% | 2.3% | 1.9% | 0.85% | 0.16% |
| Jun 2026 | 91.5% | 4.5% | 2% | 1.2% | 0.73% | 0.11% |
| Jul 2026 | 92.3% | 3.6% | 2% | 1.2% | 0.74% | 0.14% |
| Aug 2026 | 90.1% | 4.3% | 2.4% | 1.9% | 1.1% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.1% | 60.5K | -18.2% | -2.2 points | |
| 2, held 2nd | 4.3% | 2.9K | 0% | +0.7 points | |
| 3, held 3rd | 2.4% | 1.6K | 0% | +0.4 points | |
| 4, held 4th | 1.9% | 1.3K | +30% | +0.7 points | |
| 5, held 5th | 1.1% | 720 | +22% | +0.3 points | |
| 6, held 6th | 0.21% | 140 | +27.3% | +0.1 points |
1.Lifeway
90.1%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
2.Biotiful
4.3%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.4%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
1.9%
Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.7 points.
5.Nancy's
1.1%
Held 5th. 720 estimated branded searches, +22% vs prior month. Share +0.3 points.
0.21%
Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share +0.1 points.
Compare search popularity between Lifeway and its closest rivals
How has branded search demand for Lifeway changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lifeway worldwide rose from 27.1K to 60.5K.
- Across the 11 months ending August 2026, Lifeway’s estimated Share of Search among kefir worldwide increased from 79.7% to 90.1%.
- Across the 11 months ending August 2026, Lifeway’s estimated Share of Search among kefir worldwide peaked at 92.3% in July 2026 and was lowest at 79.7% in October 2025.
How did search popularity change for kefir worldwide in August 2026?
6 changes
In August 2026, Biotiful gained estimated Share of Search among kefir worldwide, from 3.6% to 4.3%.
In August 2026, Chuckling Goat gained estimated Share of Search among kefir worldwide, from 1.2% to 1.9%.
In August 2026, Lifeway lost estimated Share of Search among kefir worldwide, from 92.3% to 90.1%.
Estimated monthly branded searches for The Kefir Company worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.
Estimated monthly branded searches for Maple Hill worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
Estimated monthly branded searches for Nancy's worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.
How is Lifeway measured?
Brandwave collects information about searches that people make online using Lifeway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lifeway kefir
Do you work for Lifeway? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Lifeway your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.