Lifeway vs Nancy's:Which is more popular by branded search?
In August 2026, Lifeway had more branded searches than Nancy's among kefir worldwide. Lifeway was estimated to have 60.5K branded searches compared to Nancy's’ 720, and held a 90.1% Share of Search versus Nancy's’ 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lifeway or Nancy's?
Compare the kefir shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lifeway, Nancy's. The figures are in the table below the chart.
View monthly share of search table
| Month | Lifeway | Biotiful | Maple Hill | Chuckling Goat | Nancy's | The Kefir Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 10.6% | 3.8% | 3.8% | 1.7% | 0.32% |
| Nov 2025 | 81.4% | 8.7% | 3.9% | 3.9% | 1.8% | 0.27% |
| Dec 2025 | 85.4% | 6.2% | 3.4% | 3.4% | 1.5% | 0.23% |
| Jan 2026 | 83.5% | 9.1% | 2.7% | 3.2% | 1.2% | 0.29% |
| Feb 2026 | 84.4% | 7.5% | 2.7% | 4.1% | 1% | 0.24% |
| Mar 2026 | 85.9% | 6.3% | 3.3% | 3.3% | 1% | 0.19% |
| Apr 2026 | 87.3% | 6.3% | 2.8% | 2.3% | 1% | 0.19% |
| May 2026 | 87.1% | 7.8% | 2.3% | 1.9% | 0.85% | 0.16% |
| Jun 2026 | 91.5% | 4.5% | 2% | 1.2% | 0.73% | 0.11% |
| Jul 2026 | 92.3% | 3.6% | 2% | 1.2% | 0.74% | 0.14% |
| Aug 2026 | 90.1% | 4.3% | 2.4% | 1.9% | 1.1% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lifeway and Nancy's comparison changed over the last 12 months?
3 findings
- Lifeway was ahead of Nancy's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lifeway’s estimated Share of Search among kefir worldwide moved from 79.7% to 90.1%, and its estimated monthly branded searches moved from 27.1K to 60.5K.
- Across the 11 months ending August 2026, Nancy's’ estimated Share of Search among kefir worldwide moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 590 to 720.
How each brand is measured
Brandwave collects information about searches that people make online using Lifeway’s and Nancy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.