How popular isNancy's in search?
In August 2026, there were an estimated 674K branded searches for Nancy's worldwide which is up 22.3% over the last 11 months. Nancy's holds 87.9% estimated Share of Search among kefir worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nancy's87.9%
Lifeway7.9%
Maple Hill3.1%
Chuckling Goat0.74%
Biotiful0.38%
The Kefir Company0.02%
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Which kefir compete with Nancy's?
Share of Search by month for Nancy's, Lifeway, Maple Hill. The figures are in the table below the chart.
View monthly share of search table
| Month | Nancy's | Lifeway | Maple Hill | Chuckling Goat | Biotiful | The Kefir Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 90% | 4.4% | 3.8% | 1.1% | 0.59% | 0.02% |
| Nov 2025 | 90.7% | 4.5% | 3.2% | 1.1% | 0.48% | 0.01% |
| Dec 2025 | 91.7% | 4.5% | 2.6% | 0.78% | 0.33% | 0.01% |
| Jan 2026 | 89% | 6.5% | 2.6% | 1.1% | 0.71% | 0.02% |
| Feb 2026 | 89.6% | 6.6% | 2.2% | 1% | 0.58% | 0.02% |
| Mar 2026 | 89.3% | 6.6% | 2.7% | 0.97% | 0.48% | 0.01% |
| Apr 2026 | 89% | 6.5% | 3.1% | 0.88% | 0.48% | 0.01% |
| May 2026 | 86.9% | 7.8% | 3.7% | 0.86% | 0.7% | 0.01% |
| Jun 2026 | 85.8% | 9.4% | 3.7% | 0.69% | 0.46% | 0.01% |
| Jul 2026 | 86.4% | 9.5% | 3.1% | 0.69% | 0.37% | 0.01% |
| Aug 2026 | 87.9% | 7.9% | 3.1% | 0.74% | 0.38% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.9% | 674K | +0.03% | +1.5 points | |
| 2, held 2nd | 7.9% | 60.5K | -18.2% | -1.6 points | |
| 3, held 3rd | 3.1% | 23.8K | 0% | +0.1 points | |
| 4, held 4th | 0.74% | 5.7K | +5.6% | +0.1 points | |
| 5, held 5th | 0.38% | 2.9K | 0% | 0 points | |
| 6, held 6th | 0.02% | 140 | +27.3% | 0 points |
1.
Nancy's87.9%
Held 1st. 674K estimated branded searches, +0.03% vs prior month. Share +1.5 points.
2.
Lifeway7.9%
Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
3.1%
Held 3rd. 23.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.74%
Held 4th. 5.7K estimated branded searches, +5.6% vs prior month. Share +0.1 points.
5.
Biotiful0.38%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.02%
Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.
Compare search popularity between Nancy's and its closest rivals
Every comparison with Nancy's
5 comparisons
How has branded search demand for Nancy's changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nancy's worldwide rose from 551K to 674K.
- Across the 11 months ending August 2026, Nancy's’ estimated Share of Search among kefir worldwide decreased from 90% to 87.9%.
- Across the 11 months ending August 2026, Nancy's’ estimated Share of Search among kefir worldwide peaked at 91.7% in December 2025 and was lowest at 85.8% in June 2026.
How did search popularity change for kefir worldwide in August 2026?
5 changes
In August 2026, Nancy's gained estimated Share of Search among kefir worldwide, from 86.4% to 87.9%.
In August 2026, Lifeway lost estimated Share of Search among kefir worldwide, from 9.5% to 7.9%.
Estimated monthly branded searches for The Kefir Company worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.
Estimated monthly branded searches for Biotiful worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
Estimated monthly branded searches for Chuckling Goat worldwide fell 14.9% over 11 measured months, from 6.7K to 5.7K in August 2026.
How is Nancy's measured?
Brandwave collects information about searches that people make online using Nancy's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- nancy s
- nancys
- nancys kefir
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