Chuckling Goat vs Nancy's:Which is more popular by branded search?
In August 2026, Chuckling Goat had more branded searches than Nancy's among kefir worldwide. Chuckling Goat was estimated to have 1.3K branded searches compared to Nancy's’ 720, and held a 1.9% Share of Search versus Nancy's’ 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chuckling Goat or Nancy's?
Compare the kefir shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chuckling Goat, Nancy's. The figures are in the table below the chart.
View monthly share of search table
| Month | Lifeway | Biotiful | Maple Hill | Chuckling Goat | Nancy's | The Kefir Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 10.6% | 3.8% | 3.8% | 1.7% | 0.32% |
| Nov 2025 | 81.4% | 8.7% | 3.9% | 3.9% | 1.8% | 0.27% |
| Dec 2025 | 85.4% | 6.2% | 3.4% | 3.4% | 1.5% | 0.23% |
| Jan 2026 | 83.5% | 9.1% | 2.7% | 3.2% | 1.2% | 0.29% |
| Feb 2026 | 84.4% | 7.5% | 2.7% | 4.1% | 1% | 0.24% |
| Mar 2026 | 85.9% | 6.3% | 3.3% | 3.3% | 1% | 0.19% |
| Apr 2026 | 87.3% | 6.3% | 2.8% | 2.3% | 1% | 0.19% |
| May 2026 | 87.1% | 7.8% | 2.3% | 1.9% | 0.85% | 0.16% |
| Jun 2026 | 91.5% | 4.5% | 2% | 1.2% | 0.73% | 0.11% |
| Jul 2026 | 92.3% | 3.6% | 2% | 1.2% | 0.74% | 0.14% |
| Aug 2026 | 90.1% | 4.3% | 2.4% | 1.9% | 1.1% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chuckling Goat and Nancy's comparison changed over the last 12 months?
3 findings
- Chuckling Goat was ahead of Nancy's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chuckling Goat’s estimated Share of Search among kefir worldwide moved from 3.8% to 1.9%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 11 months ending August 2026, Nancy's’ estimated Share of Search among kefir worldwide moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 590 to 720.
How did search popularity change for kefir worldwide in August 2026?
2 changes
In August 2026, Chuckling Goat gained estimated Share of Search among kefir worldwide, from 1.2% to 1.9%.
Estimated monthly branded searches for Nancy's worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chuckling Goat’s and Nancy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chuckling Goat
1 branded search term
- chuckling goat kefir
Nancy's
1 branded search term
- nancys kefir
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.