Nancy's vs The Kefir Company:Which is more popular by branded search?
In August 2026, Nancy's had more branded searches than The Kefir Company among kefir worldwide. Nancy's was estimated to have 674K branded searches compared to The Kefir Company’s 140, and held an 87.9% Share of Search versus The Kefir Company’s 0.02%. These are worldwide searches for English-language branded terms.
Follow Nancy's vs The Kefir Company and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Nancy's or The Kefir Company?
Compare the kefir shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nancy's, The Kefir Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Nancy's | Lifeway | Maple Hill | Chuckling Goat | Biotiful | The Kefir Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 90% | 4.4% | 3.8% | 1.1% | 0.59% | 0.02% |
| Nov 2025 | 90.7% | 4.5% | 3.2% | 1.1% | 0.48% | 0.01% |
| Dec 2025 | 91.7% | 4.5% | 2.6% | 0.78% | 0.33% | 0.01% |
| Jan 2026 | 89% | 6.5% | 2.6% | 1.1% | 0.71% | 0.02% |
| Feb 2026 | 89.6% | 6.6% | 2.2% | 1% | 0.58% | 0.02% |
| Mar 2026 | 89.3% | 6.6% | 2.7% | 0.97% | 0.48% | 0.01% |
| Apr 2026 | 89% | 6.5% | 3.1% | 0.88% | 0.48% | 0.01% |
| May 2026 | 86.9% | 7.8% | 3.7% | 0.86% | 0.7% | 0.01% |
| Jun 2026 | 85.8% | 9.4% | 3.7% | 0.69% | 0.46% | 0.01% |
| Jul 2026 | 86.4% | 9.5% | 3.1% | 0.69% | 0.37% | 0.01% |
| Aug 2026 | 87.9% | 7.9% | 3.1% | 0.74% | 0.38% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nancy's and The Kefir Company comparison changed over the last 12 months?
3 findings
- Nancy's was ahead of The Kefir Company in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nancy's’ estimated Share of Search among kefir worldwide moved from 90% to 87.9%, and its estimated monthly branded searches moved from 551K to 674K.
- Across the 11 months ending August 2026, The Kefir Company’s estimated Share of Search among kefir worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 110 to 140.
How did search popularity change for kefir worldwide in August 2026?
2 changes
In August 2026, Nancy's gained estimated Share of Search among kefir worldwide, from 86.4% to 87.9%.
Estimated monthly branded searches for The Kefir Company worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nancy's’ and The Kefir Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nancy's
3 branded search terms
- nancy s
- nancys
- nancys kefir
The Kefir Company
1 branded search term
- the kefir company
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.