Lifeway vs The Kefir Company:Which is searched more?
In August 2026, Lifeway had more branded searches than The Kefir Company among kefir worldwide. Lifeway was estimated to have 60.5K branded searches compared to The Kefir Company’s 140, and held a 7.9% Share of Search versus The Kefir Company’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lifeway or The Kefir Company?
Compare the kefir shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lifeway, The Kefir Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Lifeway | The Kefir Company |
|---|---|---|
| Oct 2025 | 4.4% | 0.02% |
| Nov 2025 | 4.5% | 0.01% |
| Dec 2025 | 4.5% | 0.01% |
| Jan 2026 | 6.5% | 0.02% |
| Feb 2026 | 6.6% | 0.02% |
| Mar 2026 | 6.6% | 0.01% |
| Apr 2026 | 6.5% | 0.01% |
| May 2026 | 7.8% | 0.01% |
| Jun 2026 | 9.4% | 0.01% |
| Jul 2026 | 9.5% | 0.01% |
| Aug 2026 | 7.9% | 0.02% |
| Sep 2026 | — | — |
How has the Lifeway and The Kefir Company comparison changed over the last 12 months?
3 findings
- Lifeway was ahead of The Kefir Company in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lifeway’s estimated Share of Search among kefir worldwide moved from 4.4% to 7.9%, and its estimated monthly branded searches moved from 27.1K to 60.5K.
- Across the 11 months ending August 2026, The Kefir Company’s estimated Share of Search among kefir worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 110 to 140.
How did search popularity change for kefir worldwide in August 2026?
2 changes
In August 2026, Lifeway lost estimated Share of Search among kefir worldwide, from 9.5% to 7.9%.
Estimated monthly branded searches for The Kefir Company worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lifeway’s and The Kefir Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lifeway
1 branded search term
- lifeway kefir
The Kefir Company
1 branded search term
- the kefir company
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.