How popular isMouseflow in search?
In August 2026, there were an estimated 5.4K branded searches for Mouseflow worldwide which is down 33.4% over the last 11 months. Mouseflow holds 2.2% estimated Share of Search among heatmap and session replay tools worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Microsoft Clarity68%
Hotjar21.5%
Fullstory6.4%Mouseflow2.2%
Lucky Orange1.8%
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Which heatmap and session replay tools compete with Mouseflow?
Share of Search by month for Microsoft Clarity, Hotjar, Fullstory, Mouseflow. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Clarity | Hotjar | Fullstory | Mouseflow | Lucky Orange |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 48.8% | 6.8% | 2.9% | 2.4% |
| Nov 2025 | 43.5% | 44.5% | 6.2% | 3.2% | 2.6% |
| Dec 2025 | 48.2% | 40.8% | 5.7% | 2.9% | 2.4% |
| Jan 2026 | 49.2% | 41.2% | 4.8% | 2.4% | 2.4% |
| Feb 2026 | 60.4% | 28.9% | 4.9% | 2.9% | 3% |
| Mar 2026 | 60% | 28.5% | 5% | 3.6% | 2.9% |
| Apr 2026 | 59.8% | 29% | 5.8% | 2.9% | 2.4% |
| May 2026 | 68.7% | 23.1% | 3.7% | 2.2% | 2.3% |
| Jun 2026 | 61.2% | 29.3% | 5.8% | 2% | 1.7% |
| Jul 2026 | 69.8% | 21.9% | 4.4% | 2.3% | 1.5% |
| Aug 2026 | 68% | 21.5% | 6.4% | 2.2% | 1.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68% | 166K | -0.78% | -1.8 points | |
| 2, held 2nd | 21.5% | 52.4K | 0% | -0.4 points | |
| 3, held 3rd | 6.4% | 15.5K | +46.1% | +1.9 points | |
| 4, held 4th | 2.2% | 5.4K | 0% | 0 points | |
| 5, held 5th | 1.8% | 4.5K | +22.3% | +0.3 points |
68%
held 1st · 166K estimated branded searches · -0.78% vs prior month · -1.8 points
2.
21.5%
held 2nd · 52.4K estimated branded searches · 0% vs prior month · -0.4 points
6.4%
held 3rd · 15.5K estimated branded searches · +46.1% vs prior month · +1.9 points
2.2%
held 4th · 5.4K estimated branded searches · 0% vs prior month · 0 points
1.8%
held 5th · 4.5K estimated branded searches · +22.3% vs prior month · +0.3 points
Compare search popularity between Mouseflow and its closest rivals
How has branded search demand for Mouseflow changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mouseflow worldwide fell from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Mouseflow’s estimated Share of Search among heatmap and session replay tools worldwide decreased from 2.9% to 2.2%.
- Across the 11 months ending August 2026, Mouseflow’s estimated Share of Search among heatmap and session replay tools worldwide peaked at 3.6% in March 2026 and was lowest at 2% in June 2026.
How did search popularity change for heatmap and session replay tools worldwide in August 2026?
5 changes
In August 2026, Fullstory gained estimated Share of Search among heatmap and session replay tools worldwide, from 4.4% to 6.4%.
In August 2026, Microsoft Clarity lost estimated Share of Search among heatmap and session replay tools worldwide, from 69.8% to 68%.
Estimated monthly branded searches for Hotjar worldwide fell 62% over 11 measured months, from 138K to 52.4K in August 2026.
Estimated monthly branded searches for Mouseflow worldwide fell 33.4% over 11 measured months, from 8.1K to 5.4K in August 2026.
Estimated monthly branded searches for Lucky Orange worldwide fell 32.7% over 11 measured months, from 6.7K to 4.5K in August 2026.
How is Mouseflow measured?
Brandwave collects information about searches that people make online using Mouseflow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- mouseflow
- mouseflow heatmaps
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Is Mouseflow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.