Brandwave

How popular isMcCormick in search?

In August 2026, there were an estimated 110 branded searches for McCormick worldwide which is down 47.6% over the last 11 months. McCormick holds 0.22% estimated Share of Search among herbs and spices worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Spice Islands79.9%
  2. Simply Organic10.7%
  3. Frontier3.7%
  4. Schwartz3.7%
  5. Bart1.7%
  6. McCormick0.22%
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Which herbs and spices compete with McCormick?

McCormick against herbs and spices worldwide, by month

Share of Search by month for Spice Islands, Simply Organic, Frontier, Schwartz, McCormick. The figures are in the table below the chart.

View monthly share of search table
MonthSpice IslandsSimply OrganicFrontierSchwartzBartMcCormick
Oct 202574.5%9.9%8.1%5.4%1.6%0.47%
Nov 202570.3%11.4%9.3%6.2%2.3%0.44%
Dec 202571.6%11.6%9.5%5%1.9%0.37%
Jan 202667.5%13.5%9%7.2%2.5%0.35%
Feb 202666.8%13.3%8.9%5.9%4.7%0.35%
Mar 202671%11.6%9.4%5.1%2.1%0.69%
Apr 202670.9%14.1%6.3%5%3.4%0.37%
May 202676%12.4%5.5%3.7%2%0.39%
Jun 202674.7%14.9%4.4%3.6%2%0.39%
Jul 202685.7%7.7%2.7%2.7%1%0.2%
Aug 202679.9%10.7%3.7%3.7%1.7%0.22%
Sep 2026——————

  1. 1.Spice Islands

    79.9%

    Held 1st. 40.5K estimated branded searches, -33.1% vs prior month. Share -5.8 points.

  2. 2.Simply Organic

    10.7%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +3 points.

  3. 3.Frontier

    3.7%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Schwartz

    3.7%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Bart

    1.7%

    Held 5th. 880 estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  6. 6.McCormick

    0.22%

    Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare search popularity between McCormick and its closest rivals

How has branded search demand for McCormick changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for McCormick worldwide fell from 210 to 110.
  • Across the 11 months ending August 2026, McCormick’s estimated Share of Search among herbs and spices worldwide held steady, from 0.47% to 0.22%.

How did search popularity change for herbs and spices worldwide in August 2026?

  1. In August 2026, Simply Organic gained estimated Share of Search among herbs and spices worldwide, from 7.7% to 10.7%.

  2. In August 2026, Frontier gained estimated Share of Search among herbs and spices worldwide, from 2.7% to 3.7%.

  3. In August 2026, Schwartz gained estimated Share of Search among herbs and spices worldwide, from 2.7% to 3.7%.

  4. In August 2026, Bart gained estimated Share of Search among herbs and spices worldwide, from 1% to 1.7%.

  5. In August 2026, Spice Islands lost estimated Share of Search among herbs and spices worldwide, from 85.7% to 79.9%.

  6. Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.

Where does McCormick compete?

McCormick is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Seasoning brands6th of 60.01%Show ranking
Herbs and spices6th of 60.22%Shown above

How is McCormick measured?

Brandwave collects information about searches that people make online using McCormick’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mccormick herbs

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How the Brand Demand Index is measured

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