Brandwave

Herbs and spices:Which are searched most?

In August 2026, Simply Organic was the most searched among herbs and spices worldwide, with an estimated 54.9K branded searches and 54.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Simply Organic54.8%
  2. Spice Islands40.4%
  3. Frontier1.9%
  4. Schwartz1.9%
  5. Bart0.88%
  6. McCormick0.11%

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Share of SearchLeaderboard

Compare the herbs and spices shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among herbs and spices worldwide, by month

Share of Search by month for Simply Organic, Spice Islands. The figures are in the table below the chart.

View monthly share of search table
MonthSimply OrganicSpice IslandsFrontierSchwartzBartMcCormick
Oct 202570.3%24.5%2.7%1.8%0.53%0.16%
Nov 202577%18.2%2.4%1.6%0.59%0.11%
Dec 202566%27.6%3.7%1.9%0.73%0.14%
Jan 202665.5%26.9%3.6%2.9%0.99%0.14%
Feb 202665.2%26.8%3.6%2.4%1.9%0.14%
Mar 202665.8%27.4%3.6%2%0.83%0.27%
Apr 202666.7%27.5%2.4%1.9%1.3%0.14%
May 202663.3%31.8%2.3%1.5%0.85%0.16%
Jun 202664%31.6%1.9%1.5%0.84%0.16%
Jul 202650.3%46.2%1.4%1.4%0.55%0.11%
Aug 202654.8%40.4%1.9%1.9%0.88%0.11%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Simply Organic

    54.8%

    Held 1st. 54.9K estimated branded searches, -16.7% vs prior month. Share +4.5 points.

  2. 2.Spice Islands

    40.4%

    Held 2nd. 40.5K estimated branded searches, -33.1% vs prior month. Share -5.7 points.

  3. 3.Frontier

    1.9%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Schwartz

    1.9%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Bart

    0.88%

    Held 5th. 880 estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  6. 6.McCormick

    0.11%

    Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among herbs and spices worldwide?

In August 2026, Simply Organic was the most searched among herbs and spices worldwide, with an estimated 54.9K branded searches and 54.8% estimated Share of Search within this set. Spice Islands is in 2nd place, 14.4 percentage points behind at 40.4% Share of Search.

Global herbs and spices, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Simply Organic70.3% → 54.8%77%Nov 202550.3%Jul 20261st
Spice Islands24.5% → 40.4%46.2%Jul 202618.2%Nov 20252nd
Frontier2.7% → 1.9%3.7%Dec 20251.4%Jul 20263rd
Schwartz1.8% → 1.9%2.9%Jan 20261.4%Jul 20264th
Bart0.53% → 0.88%1.9%Feb 20260.53%Oct 20255th
McCormick0.16% → 0.11%0.27%Mar 20260.11%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Simply Organic’s estimated Share of Search among herbs and spices worldwide decreased from 70.3% to 54.8%.
  • Across the 11 months ending August 2026, Spice Islands’ estimated Share of Search among herbs and spices worldwide increased from 24.5% to 40.4%.
  • Across the 11 months ending August 2026, Frontier’s estimated Share of Search among herbs and spices worldwide decreased from 2.7% to 1.9%.
  • Across the 11 months ending August 2026, Simply Organic’s estimated Share of Search among herbs and spices worldwide peaked at 77% in November 2025 and was lowest at 50.3% in July 2026.
  • Across the 11 months ending August 2026, Spice Islands’ estimated Share of Search among herbs and spices worldwide peaked at 46.2% in July 2026 and was lowest at 18.2% in November 2025.
  • Across the 11 months ending August 2026, Frontier’s estimated Share of Search among herbs and spices worldwide peaked at 3.7% in December 2025 and was lowest at 1.4% in July 2026.
  • Across the 11 months ending August 2026, Schwartz’s estimated Share of Search among herbs and spices worldwide peaked at 2.9% in January 2026 and was lowest at 1.4% in July 2026.
  • Across the 11 months ending August 2026, Bart’s estimated Share of Search among herbs and spices worldwide peaked at 1.9% in February 2026 and was lowest at 0.53% in October 2025.
  • Across the 11 months ending August 2026, Schwartz, Bart and McCormick held steady: their estimated Share of Search among herbs and spices worldwide each moved less than 0.5 percentage points.

How did search popularity change for herbs and spices worldwide in August 2026?

  1. In August 2026, Simply Organic gained estimated Share of Search among herbs and spices worldwide, from 50.3% to 54.8%.

  2. In August 2026, Spice Islands lost estimated Share of Search among herbs and spices worldwide, from 46.2% to 40.4%.

  3. Estimated monthly branded searches for Bart worldwide rose 22.2% over 11 measured months, from 720 to 880 in August 2026.

  4. Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.

  5. Estimated monthly branded searches for Frontier worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Schwartz worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

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