Brandwave

Schwartz vs Simply Organic:Which is searched more?

In August 2026, Simply Organic had more branded searches than Schwartz among herbs and spices worldwide. Simply Organic was estimated to have 54.9K branded searches compared to Schwartz’s 1.9K, and held a 54.8% Share of Search versus Schwartz’s 1.9%. These are worldwide searches for English-language branded terms.

Share of Search among herbs and spices worldwide in August 2026Which is more popular in search, Schwartz or Simply Organic?
Schwartz1.9%1.9K searches
vs
Simply Organic54.8%54.9K searches

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Which is more popular in search, Schwartz or Simply Organic?

Compare the herbs and spices shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Schwartz and Simply Organic among herbs and spices worldwide, by month

Share of Search by month for Simply Organic, Schwartz. The figures are in the table below the chart.

View monthly share of search table
MonthSimply OrganicSchwartz
Oct 202570.3%1.8%
Nov 202577%1.6%
Dec 202566%1.9%
Jan 202665.5%2.9%
Feb 202665.2%2.4%
Mar 202665.8%2%
Apr 202666.7%1.9%
May 202663.3%1.5%
Jun 202664%1.5%
Jul 202650.3%1.4%
Aug 202654.8%1.9%
Sep 2026——

How has the Schwartz and Simply Organic comparison changed over the last 12 months?

  • Simply Organic was ahead of Schwartz in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Schwartz’s estimated Share of Search among herbs and spices worldwide moved from 1.8% to 1.9%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 11 months ending August 2026, Simply Organic’s estimated Share of Search among herbs and spices worldwide moved from 70.3% to 54.8%, and its estimated monthly branded searches moved from 94.9K to 54.9K.

How did search popularity change for herbs and spices worldwide in August 2026?

  1. In August 2026, Simply Organic gained estimated Share of Search among herbs and spices worldwide, from 50.3% to 54.8%.

  2. Estimated monthly branded searches for Schwartz worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Schwartz’s and Simply Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Schwartz

1 branded search term

  • schwartz spices

Simply Organic

2 branded search terms

  • simply organic
  • simply organic spices

How the Brand Demand Index is measured

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