Schwartz vs Spice Islands:Which is searched more?
In August 2026, Spice Islands had more branded searches than Schwartz among herbs and spices worldwide. Spice Islands was estimated to have 40.5K branded searches compared to Schwartz’s 1.9K, and held a 40.4% Share of Search versus Schwartz’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Schwartz or Spice Islands?
Compare the herbs and spices shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spice Islands, Schwartz. The figures are in the table below the chart.
View monthly share of search table
| Month | Spice Islands | Schwartz |
|---|---|---|
| Oct 2025 | 24.5% | 1.8% |
| Nov 2025 | 18.2% | 1.6% |
| Dec 2025 | 27.6% | 1.9% |
| Jan 2026 | 26.9% | 2.9% |
| Feb 2026 | 26.8% | 2.4% |
| Mar 2026 | 27.4% | 2% |
| Apr 2026 | 27.5% | 1.9% |
| May 2026 | 31.8% | 1.5% |
| Jun 2026 | 31.6% | 1.5% |
| Jul 2026 | 46.2% | 1.4% |
| Aug 2026 | 40.4% | 1.9% |
| Sep 2026 | — | — |
How has the Schwartz and Spice Islands comparison changed over the last 12 months?
3 findings
- Spice Islands was ahead of Schwartz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Schwartz’s estimated Share of Search among herbs and spices worldwide moved from 1.8% to 1.9%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, Spice Islands’ estimated Share of Search among herbs and spices worldwide moved from 24.5% to 40.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for herbs and spices worldwide in August 2026?
2 changes
In August 2026, Spice Islands lost estimated Share of Search among herbs and spices worldwide, from 46.2% to 40.4%.
Estimated monthly branded searches for Schwartz worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Schwartz’s and Spice Islands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Schwartz
1 branded search term
- schwartz spices
Spice Islands
2 branded search terms
- spice islands
- spiceislands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.