How popular isSpice Islands in search?
In August 2026, there were an estimated 40.5K branded searches for Spice Islands worldwide which is up 22.4% over the last 11 months. Spice Islands holds 79.9% estimated Share of Search among herbs and spices worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Spice Islands79.9%
Simply Organic10.7%
Frontier3.7%
Schwartz3.7%
Bart1.7%
McCormick0.22%
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Which herbs and spices compete with Spice Islands?
Share of Search by month for Spice Islands, Simply Organic, Frontier, Schwartz. The figures are in the table below the chart.
View monthly share of search table
| Month | Spice Islands | Simply Organic | Frontier | Schwartz | Bart | McCormick |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.5% | 9.9% | 8.1% | 5.4% | 1.6% | 0.47% |
| Nov 2025 | 70.3% | 11.4% | 9.3% | 6.2% | 2.3% | 0.44% |
| Dec 2025 | 71.6% | 11.6% | 9.5% | 5% | 1.9% | 0.37% |
| Jan 2026 | 67.5% | 13.5% | 9% | 7.2% | 2.5% | 0.35% |
| Feb 2026 | 66.8% | 13.3% | 8.9% | 5.9% | 4.7% | 0.35% |
| Mar 2026 | 71% | 11.6% | 9.4% | 5.1% | 2.1% | 0.69% |
| Apr 2026 | 70.9% | 14.1% | 6.3% | 5% | 3.4% | 0.37% |
| May 2026 | 76% | 12.4% | 5.5% | 3.7% | 2% | 0.39% |
| Jun 2026 | 74.7% | 14.9% | 4.4% | 3.6% | 2% | 0.39% |
| Jul 2026 | 85.7% | 7.7% | 2.7% | 2.7% | 1% | 0.2% |
| Aug 2026 | 79.9% | 10.7% | 3.7% | 3.7% | 1.7% | 0.22% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.9% | 40.5K | -33.1% | -5.8 points | |
| 2, held 2nd | 10.7% | 5.4K | 0% | +3 points | |
| 3, held 3rd | 3.7% | 1.9K | 0% | +1.1 points | |
| 4, held 4th | 3.7% | 1.9K | 0% | +1.1 points | |
| 5, held 5th | 1.7% | 880 | +22.2% | +0.7 points | |
| 6, held 6th | 0.22% | 110 | -21.4% | 0 points |
79.9%
Held 1st. 40.5K estimated branded searches, -33.1% vs prior month. Share -5.8 points.
10.7%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +3 points.
3.
Frontier3.7%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.
Schwartz3.7%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +1.1 points.
5.
Bart1.7%
Held 5th. 880 estimated branded searches, +22.2% vs prior month. Share +0.7 points.
0.22%
Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.
Compare search popularity between Spice Islands and its closest rivals
How has branded search demand for Spice Islands changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Spice Islands worldwide rose from 33.1K to 40.5K.
- Across the 11 months ending August 2026, Spice Islands’ estimated Share of Search among herbs and spices worldwide increased from 74.5% to 79.9%.
- Across the 11 months ending August 2026, Spice Islands’ estimated Share of Search among herbs and spices worldwide peaked at 85.7% in July 2026 and was lowest at 66.8% in February 2026.
How did search popularity change for herbs and spices worldwide in August 2026?
6 changes
In August 2026, Simply Organic gained estimated Share of Search among herbs and spices worldwide, from 7.7% to 10.7%.
In August 2026, Frontier gained estimated Share of Search among herbs and spices worldwide, from 2.7% to 3.7%.
In August 2026, Schwartz gained estimated Share of Search among herbs and spices worldwide, from 2.7% to 3.7%.
In August 2026, Bart gained estimated Share of Search among herbs and spices worldwide, from 1% to 1.7%.
In August 2026, Spice Islands lost estimated Share of Search among herbs and spices worldwide, from 85.7% to 79.9%.
Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.
How is Spice Islands measured?
Brandwave collects information about searches that people make online using Spice Islands’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- spice islands
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