Simply Organic vs Spice Islands:Which is more popular by branded search?
In August 2026, Spice Islands had more branded searches than Simply Organic among herbs and spices worldwide. Spice Islands was estimated to have 40.5K branded searches compared to Simply Organic’s 5.4K, and held a 79.9% Share of Search versus Simply Organic’s 10.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Simply Organic or Spice Islands?
Compare the herbs and spices shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spice Islands, Simply Organic. The figures are in the table below the chart.
View monthly share of search table
| Month | Spice Islands | Simply Organic | Frontier | Schwartz | Bart | McCormick |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.5% | 9.9% | 8.1% | 5.4% | 1.6% | 0.47% |
| Nov 2025 | 70.3% | 11.4% | 9.3% | 6.2% | 2.3% | 0.44% |
| Dec 2025 | 71.6% | 11.6% | 9.5% | 5% | 1.9% | 0.37% |
| Jan 2026 | 67.5% | 13.5% | 9% | 7.2% | 2.5% | 0.35% |
| Feb 2026 | 66.8% | 13.3% | 8.9% | 5.9% | 4.7% | 0.35% |
| Mar 2026 | 71% | 11.6% | 9.4% | 5.1% | 2.1% | 0.69% |
| Apr 2026 | 70.9% | 14.1% | 6.3% | 5% | 3.4% | 0.37% |
| May 2026 | 76% | 12.4% | 5.5% | 3.7% | 2% | 0.39% |
| Jun 2026 | 74.7% | 14.9% | 4.4% | 3.6% | 2% | 0.39% |
| Jul 2026 | 85.7% | 7.7% | 2.7% | 2.7% | 1% | 0.2% |
| Aug 2026 | 79.9% | 10.7% | 3.7% | 3.7% | 1.7% | 0.22% |
| Sep 2026 | — | — | — | — | — | — |
How has the Simply Organic and Spice Islands comparison changed over the last 12 months?
3 findings
- Spice Islands was ahead of Simply Organic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Simply Organic’s estimated Share of Search among herbs and spices worldwide moved from 9.9% to 10.7%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 11 months ending August 2026, Spice Islands’ estimated Share of Search among herbs and spices worldwide moved from 74.5% to 79.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for herbs and spices worldwide in August 2026?
2 changes
In August 2026, Simply Organic gained estimated Share of Search among herbs and spices worldwide, from 7.7% to 10.7%.
In August 2026, Spice Islands lost estimated Share of Search among herbs and spices worldwide, from 85.7% to 79.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Simply Organic’s and Spice Islands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Simply Organic
1 branded search term
- simply organic spices
Spice Islands
1 branded search term
- spice islands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.