McCormick vs Spice Islands:Which is more popular by branded search?

Name: McCormick vs Spice Islands: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Spice Islands had more branded searches than McCormick among herbs and spices worldwide. Spice Islands was estimated to have 40.5K branded searches compared to McCormick’s 110, and held a 79.9% Share of Search versus McCormick’s 0.22%. These are worldwide searches for English-language branded terms.

Share of Search among herbs and spices worldwide in August 2026Which is more popular in search, McCormick or Spice Islands?

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Which is more popular in search, McCormick or Spice Islands?

Compare the herbs and spices shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

McCormick and Spice Islands among herbs and spices worldwide, by month

Month	Spice Islands	Simply Organic	Frontier	Schwartz	Bart	McCormick
Oct 2025	74.5%	9.9%	8.1%	5.4%	1.6%	0.47%
Nov 2025	70.3%	11.4%	9.3%	6.2%	2.3%	0.44%
Dec 2025	71.6%	11.6%	9.5%	5%	1.9%	0.37%
Jan 2026	67.5%	13.5%	9%	7.2%	2.5%	0.35%
Feb 2026	66.8%	13.3%	8.9%	5.9%	4.7%	0.35%
Mar 2026	71%	11.6%	9.4%	5.1%	2.1%	0.69%
Apr 2026	70.9%	14.1%	6.3%	5%	3.4%	0.37%
May 2026	76%	12.4%	5.5%	3.7%	2%	0.39%
Jun 2026	74.7%	14.9%	4.4%	3.6%	2%	0.39%
Jul 2026	85.7%	7.7%	2.7%	2.7%	1%	0.2%
Aug 2026	79.9%	10.7%	3.7%	3.7%	1.7%	0.22%
Sep 2026	—	—	—	—	—	—

How has the McCormick and Spice Islands comparison changed over the last 12 months?

3 findings

Spice Islands was ahead of McCormick in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, McCormick’s estimated Share of Search among herbs and spices worldwide moved from 0.47% to 0.22%, and its estimated monthly branded searches moved from 210 to 110.
Across the 11 months ending August 2026, Spice Islands’ estimated Share of Search among herbs and spices worldwide moved from 74.5% to 79.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for herbs and spices worldwide in August 2026?

2 changes

In August 2026, Spice Islands lost estimated Share of Search among herbs and spices worldwide, from 85.7% to 79.9%.
Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using McCormick’s and Spice Islands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.