Brandwave

How popular isMartini?

In September 2026, people searched for Martini by name about 29,600 times worldwide, a 10% decrease from the previous year. These searches made up 6.8% of all global prosecco brand searches, placing Martini fourth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about prosecco brands, Martini did not appear in any of the answers.

Search and AI answers in September 2026

Martini is the fourth most searched of 13 competitors and not listed in any AI answer.

  1. La MarcaShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MionettoShare of searches 22.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. FreixenetShare of searches 10.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MartiniShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BottegaShare of searches 5.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

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Top prosecco brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Martini did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Marca1st
  2. Mionetto2nd
  3. Ruffino3rd
  4. Nino Franco4th
  5. Santa Margherita5th
  6. Freixenet–
  7. Martini–
  8. Bottega–
  9. La Gioiosa–
  10. Valdo–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Marca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mionetto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruffino3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nino Franco3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Santa Margherita1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freixenet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Martini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bottega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Gioiosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Valdo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about prosecco brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which prosecco brands compete with Martini?

Martini against prosecco brands worldwide, by month

Share of searches by month for La Marca, Mionetto, Freixenet, Martini, Bottega, La Gioiosa, Valdo, Zonin, Ruffino, Villa Sandi, Santa Margherita. The figures are in the table below the chart.

View monthly share of searches table
MonthLa MarcaMionettoFreixenetMartiniBottegaLa GioiosaValdoZoninRuffinoVilla SandiSanta MargheritaBisol1542Nino Franco
Oct 202527.7%22.7%10.2%6.8%5.5%5.5%5.5%5.5%3.7%3%2.5%0.73%0.6%
Nov 202529.9%20%13.4%7.3%4.9%4.9%4.9%4.9%4%2.7%2.2%0.65%0.4%
Dec 202526.2%21.5%14.4%7.9%5.3%5.3%4.3%4.3%3.5%4.3%2.4%0.38%0.38%
Jan 202624.5%24.5%11%7.3%6%4.9%6%6%3.3%3.3%2.2%0.53%0.53%
Feb 202629%23.8%10.7%7.1%5.8%4.8%4.8%4.8%3.2%3.2%2.1%0.48%0.48%
Mar 202628.4%23.2%10.4%6.9%5.7%4.6%5.7%4.6%3.1%3.8%2.1%0.75%0.61%
Apr 202626.3%26.3%9.7%6.4%5.3%5.3%5.3%5.3%3.5%3.5%1.9%0.7%0.57%
May 202628.8%23.5%10.5%7%4.7%4.7%5.8%4.7%3.9%3.2%1.7%0.74%0.74%
Jun 202630%24.5%9%7.3%4.9%4.9%4.9%4.9%3.3%3.3%1.8%0.53%0.65%
Jul 202627.9%27.9%10.2%6.8%4.6%4.6%4.6%4.6%3%3%1.7%0.6%0.72%
Aug 202627.6%27.6%10.1%6.8%5.5%4.5%4.5%4.5%3%3%1.6%0.6%0.6%
Sep 202627.9%22.8%10.2%6.8%5.6%5.6%5.6%4.6%3.7%3.7%2%0.74%0.6%

  1. 1.La Marca

    27.9%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +0.3 points.

  2. 2.Mionetto

    22.8%

    Held 2nd. 49.5K estimated branded searches, -33.1% vs prior month. Share -4.8 points.

  3. 3.Freixenet

    10.2%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.1 points.

  4. 4.Martini

    6.8%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  5. 5.Bottega

    5.6%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  6. 6.La Gioiosa

    5.6%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  7. 7.Valdo

    5.6%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  8. 8.Zonin

    4.6%

    Held 8th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  9. 9.Ruffino

    3.7%

    Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  10. 10.Villa Sandi

    3.7%

    Held 10th. 8.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  11. 11.Santa Margherita

    2%

    Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  12. 12.Bisol1542

    0.74%

    Held 12th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.Nino Franco

    0.6%

    Held 13th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Martini and its closest rivals

Every comparison with Martini

18 comparisons

How has branded search demand for Martini changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Martini worldwide fell from 32.9K to 29.6K.
  • Across the 12 months ending September 2026, Martini’s share of searches among prosecco brands worldwide peaked at 7.9% in December 2025 and was lowest at 6.4% in April 2026.

How did search popularity change for prosecco brands worldwide in September 2026?

6 changes

  1. In September 2026, La Gioiosa gained share of searches among prosecco brands worldwide, from 4.5% to 5.6%.

  2. In September 2026, Valdo gained share of searches among prosecco brands worldwide, from 4.5% to 5.6%.

  3. In September 2026, Ruffino gained share of searches among prosecco brands worldwide, from 3% to 3.7%.

  4. In September 2026, Villa Sandi gained share of searches among prosecco brands worldwide, from 3% to 3.7%.

  5. In September 2026, Mionetto lost share of searches among prosecco brands worldwide, from 27.6% to 22.8%.

  6. Estimated monthly branded searches for Santa Margherita worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are Martini’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Martini’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • martini prosecco
  • martini vermouth

How the Brand Demand Index is measured

Who owns Martini?

Martini is owned by Bacardi. Brandwave also tracks Bacardi, Angel's Envy, D'USSÉ and Noilly Prat, owned by the same company, worldwide.

Do you work for Martini? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Martini compete?

Martini is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vermouth brands4th of 76.5%Show ranking
Prosecco brands4th of 136.8%Shown above
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Is Martini your brand?

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