Carpano vs Martini:Which is more popular?
In September 2026, Carpano had more branded searches than Martini among vermouth brands worldwide. Carpano had about 26,200 branded searches, while Martini had 14,800. Carpano made up 11.5% of all vermouth brand searches we track, and Martini accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about vermouth brands, Carpano appeared in all five answers and Martini in four. Carpano was mentioned before Martini in four out of five answers.
Who do people search for more?
Carpano, about 77% more searches than Martini
Who does AI mention more?
Carpano, mentioned in every answer we collected
Who does AI recommend more?
Carpano, named ahead of Martini in 4 of 5 answers
Follow Carpano vs Martini and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top vermouth brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Carpano appeared in all five answers. Martini was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Carpano was listed before Martini in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carpano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cocchi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dolin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Martini4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Noilly Prat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cinzano2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lillet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about vermouth brands
5 answers
Asked ChatGPT
“Which vermouth should I buy?”
Asked ChatGPT
“What are the best vermouth brands?”
Asked ChatGPT
“What's the best sweet vermouth for a Negroni?”
Searched Google, AI Overview
“sweet vermouth”
Searched Google, AI Overview
“vermouth brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Carpano or Martini more popular in search?
This chart shows how often people search Google for Carpano and Martini by name. Each line represents a brand's share of searches for all seven vermouth brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Carpano, Martini. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lillet | Noilly Prat | Carpano | Martini | Cinzano | Cocchi | Dolin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 13.2% | 9.1% | 5.9% | 2.6% | 1.8% | 1.8% |
| Nov 2025 | 63.2% | 15.6% | 8.8% | 5.7% | 2.5% | 2.1% | 2.1% |
| Dec 2025 | 64.5% | 15.9% | 7.4% | 5.8% | 2.6% | 1.7% | 2.1% |
| Jan 2026 | 65% | 13.1% | 8.5% | 5.9% | 3.2% | 1.7% | 2.6% |
| Feb 2026 | 64.3% | 12.9% | 10.2% | 5.8% | 2.6% | 2.1% | 2.1% |
| Mar 2026 | 62.2% | 15.3% | 9.9% | 5.6% | 3.1% | 2% | 2% |
| Apr 2026 | 67.6% | 11.1% | 8.8% | 6.1% | 2.7% | 1.8% | 1.8% |
| May 2026 | 70.9% | 9.5% | 8.1% | 5.2% | 2.3% | 1.6% | 2.3% |
| Jun 2026 | 68.7% | 9.3% | 7.8% | 6.2% | 2.8% | 1.8% | 3.4% |
| Jul 2026 | 72.8% | 9.8% | 6.8% | 5.4% | 2.4% | 1.6% | 1.3% |
| Aug 2026 | 67.2% | 11.1% | 8.8% | 6.1% | 3.3% | 1.8% | 1.8% |
| Sep 2026 | 59.2% | 14.5% | 11.5% | 6.5% | 3.6% | 2.4% | 2.4% |
How has the Carpano and Martini comparison changed over the last 12 months?
3 findings
- Carpano was ahead of Martini in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carpano’s share of searches among vermouth brands worldwide moved from 9.1% to 11.5%, and its estimated monthly branded searches moved from 28K to 26.2K.
- Across the 12 months ending September 2026, Martini’s share of searches among vermouth brands worldwide moved from 5.9% to 6.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for vermouth brands worldwide in September 2026?
2 changes
In September 2026, Carpano gained share of searches among vermouth brands worldwide, from 8.8% to 11.5%.
Estimated monthly branded searches for Martini worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Carpano’s and Martini’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among vermouth brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.