Vermouth brands:Which are most popular?
In September 2026, Lillet was the most searched vermouth brand worldwide, accounting for 59.2% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Carpano, Cocchi and Dolin showed up in every answer. Carpano was recommended most often, coming first in two out of five responses.
LilletShare of searches 59.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Noilly PratShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
CarpanoShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MartiniShare of searches 6.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
CinzanoShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top vermouth brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Carpano, Cocchi and Dolin appeared every time. Carpano was recommended most often, coming first in two out of five answers. Cocchi was second, and Dolin was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carpano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cocchi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dolin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Martini4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Noilly Prat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cinzano2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lillet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about vermouth brands
5 answers
Asked ChatGPT
“Which vermouth should I buy?”
Asked ChatGPT
“What are the best vermouth brands?”
Asked ChatGPT
“What's the best sweet vermouth for a Negroni?”
Searched Google, AI Overview
“sweet vermouth”
Searched Google, AI Overview
“vermouth brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which vermouth brands do people search for most?
This chart shows how often people search Google for each vermouth brand by name. Each line represents a brand's share of searches for all seven vermouth brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lillet, Noilly Prat, Carpano, Martini, Cinzano, Cocchi, Dolin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lillet | Noilly Prat | Carpano | Martini | Cinzano | Cocchi | Dolin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 13.2% | 9.1% | 5.9% | 2.6% | 1.8% | 1.8% |
| Nov 2025 | 63.2% | 15.6% | 8.8% | 5.7% | 2.5% | 2.1% | 2.1% |
| Dec 2025 | 64.5% | 15.9% | 7.4% | 5.8% | 2.6% | 1.7% | 2.1% |
| Jan 2026 | 65% | 13.1% | 8.5% | 5.9% | 3.2% | 1.7% | 2.6% |
| Feb 2026 | 64.3% | 12.9% | 10.2% | 5.8% | 2.6% | 2.1% | 2.1% |
| Mar 2026 | 62.2% | 15.3% | 9.9% | 5.6% | 3.1% | 2% | 2% |
| Apr 2026 | 67.6% | 11.1% | 8.8% | 6.1% | 2.7% | 1.8% | 1.8% |
| May 2026 | 70.9% | 9.5% | 8.1% | 5.2% | 2.3% | 1.6% | 2.3% |
| Jun 2026 | 68.7% | 9.3% | 7.8% | 6.2% | 2.8% | 1.8% | 3.4% |
| Jul 2026 | 72.8% | 9.8% | 6.8% | 5.4% | 2.4% | 1.6% | 1.3% |
| Aug 2026 | 67.2% | 11.1% | 8.8% | 6.1% | 3.3% | 1.8% | 1.8% |
| Sep 2026 | 59.2% | 14.5% | 11.5% | 6.5% | 3.6% | 2.4% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 135K | -32.8% | -8 points | |
| 2, held 2nd | 14.5% | 33.1K | 0% | +3.5 points | |
| 3, held 3rd | 11.5% | 26.2K | 0% | +2.7 points | |
| 4, held 4th | 6.5% | 14.8K | -18.2% | +0.4 points | |
| 5, held 5th | 3.6% | 8.1K | -18.2% | +0.2 points | |
| 6, held 6th | 2.4% | 5.4K | 0% | +0.6 points | |
| 7, held 7th | 2.4% | 5.4K | 0% | +0.6 points |
1.
Lillet59.2%
Held 1st. 135K estimated branded searches, -32.8% vs prior month. Share -8 points.
14.5%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +3.5 points.
3.
Carpano11.5%
Held 3rd. 26.2K estimated branded searches, 0% vs prior month. Share +2.7 points.
4.
Martini6.5%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.4 points.
5.
Cinzano3.6%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
6.
Cocchi2.4%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.
Dolin2.4%
Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
Which brand is most popular in search among vermouth brands worldwide?
7 brands
In September 2026, Lillet was the most searched among vermouth brands worldwide, with an estimated 135K branded searches, 59.2% of all searches for the seven we track. Noilly Prat is in 2nd place, 44.7 percentage points behind at 14.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Lillet | 65.6% → 59.2% | 72.8%Jul 2026 | 59.2%Sep 2026 | 1st |
| Noilly Prat | 13.2% → 14.5% | 15.9%Dec 2025 | 9.3%Jun 2026 | 2nd |
| Carpano | 9.1% → 11.5% | 11.5%Sep 2026 | 6.8%Jul 2026 | 3rd |
| Martini | 5.9% → 6.5% | 6.5%Sep 2026 | 5.2%May 2026 | 4th |
| Cinzano | 2.6% → 3.6% | 3.6%Sep 2026 | 2.3%May 2026 | 5th |
| Cocchi | 1.8% → 2.4% | 2.4%Sep 2026 | 1.6%May 2026 | 6th |
| Dolin | 1.8% → 2.4% | 3.4%Jun 2026 | 1.3%Jul 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Lillet’s share of searches among vermouth brands worldwide decreased from 65.6% to 59.2%.
- Across the 12 months ending September 2026, Noilly Prat’s share of searches among vermouth brands worldwide increased from 13.2% to 14.5%.
- Across the 12 months ending September 2026, Carpano’s share of searches among vermouth brands worldwide increased from 9.1% to 11.5%.
- Across the 12 months ending September 2026, Martini’s share of searches among vermouth brands worldwide increased from 5.9% to 6.5%.
- Across the 12 months ending September 2026, Cinzano’s share of searches among vermouth brands worldwide increased from 2.6% to 3.6%.
- Across the 12 months ending September 2026, Cocchi’s share of searches among vermouth brands worldwide increased from 1.8% to 2.4%.
- Across the 12 months ending September 2026, Dolin’s share of searches among vermouth brands worldwide increased from 1.8% to 2.4%.
- Across the 12 months ending September 2026, Lillet’s share of searches among vermouth brands worldwide peaked at 72.8% in July 2026 and was lowest at 59.2% in September 2026.
- Across the 12 months ending September 2026, Noilly Prat’s share of searches among vermouth brands worldwide peaked at 15.9% in December 2025 and was lowest at 9.3% in June 2026.
- Across the 12 months ending September 2026, Carpano’s share of searches among vermouth brands worldwide peaked at 11.5% in September 2026 and was lowest at 6.8% in July 2026.
- Across the 12 months ending September 2026, Martini’s share of searches among vermouth brands worldwide peaked at 6.5% in September 2026 and was lowest at 5.2% in May 2026.
- Across the 12 months ending September 2026, Cinzano’s share of searches among vermouth brands worldwide peaked at 3.6% in September 2026 and was lowest at 2.3% in May 2026.
- Across the 12 months ending September 2026, Dolin’s share of searches among vermouth brands worldwide peaked at 3.4% in June 2026 and was lowest at 1.3% in July 2026.
How did search popularity change for vermouth brands worldwide in September 2026?
6 changes
In September 2026, Noilly Prat gained share of searches among vermouth brands worldwide, from 11.1% to 14.5%.
In September 2026, Carpano gained share of searches among vermouth brands worldwide, from 8.8% to 11.5%.
In September 2026, Cocchi gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%.
In September 2026, Dolin gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%.
In September 2026, Lillet lost share of searches among vermouth brands worldwide, from 67.2% to 59.2%.
Estimated monthly branded searches for Martini worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted for vermouth brands?
8 search terms
Each brand's share of searches among vermouth brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Compare popularity between leading brands
- Lillet vs Noilly Prat: compare popularity
- Lillet vs Carpano: compare popularity
- Lillet vs Martini: compare popularity
- Lillet vs Cinzano: compare popularity
- Noilly Prat vs Carpano: compare popularity
- Noilly Prat vs Martini: compare popularity
- Noilly Prat vs Cinzano: compare popularity
- Carpano vs Martini: compare popularity
- Carpano vs Cinzano: compare popularity
- Martini vs Cinzano: compare popularity
- Compare any of these brands
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