Cinzano vs Martini:Which is more popular?
In September 2026, Martini had more branded searches than Cinzano among vermouth brands worldwide. Martini had about 14,800 branded searches, while Cinzano had 8,100. Martini made up 6.5% of all vermouth brand searches we track, and Cinzano accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about vermouth brands, Martini appeared in four of the five answers and Cinzano in two. Martini was mentioned before Cinzano in every answer that named either.
Who do people search for more?
Martini, about 83% more searches than Cinzano
Who does AI mention more?
Martini, mentioned in 4 of 5 answers, Cinzano in 2
Who does AI recommend more?
Martini, named ahead of Cinzano in 4 of 4 answers
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Top vermouth brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Martini was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cinzano was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Martini was listed before Cinzano in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Carpano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cocchi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dolin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Martini4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Noilly Prat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cinzano2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lillet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about vermouth brands
5 answers
Asked ChatGPT
“Which vermouth should I buy?”
Asked ChatGPT
“What are the best vermouth brands?”
Asked ChatGPT
“What's the best sweet vermouth for a Negroni?”
Searched Google, AI Overview
“sweet vermouth”
Searched Google, AI Overview
“vermouth brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Cinzano or Martini more popular in search?
This chart shows how often people search Google for Cinzano and Martini by name. Each line represents a brand's share of searches for all seven vermouth brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Martini, Cinzano. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lillet | Noilly Prat | Carpano | Martini | Cinzano | Cocchi | Dolin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 13.2% | 9.1% | 5.9% | 2.6% | 1.8% | 1.8% |
| Nov 2025 | 63.2% | 15.6% | 8.8% | 5.7% | 2.5% | 2.1% | 2.1% |
| Dec 2025 | 64.5% | 15.9% | 7.4% | 5.8% | 2.6% | 1.7% | 2.1% |
| Jan 2026 | 65% | 13.1% | 8.5% | 5.9% | 3.2% | 1.7% | 2.6% |
| Feb 2026 | 64.3% | 12.9% | 10.2% | 5.8% | 2.6% | 2.1% | 2.1% |
| Mar 2026 | 62.2% | 15.3% | 9.9% | 5.6% | 3.1% | 2% | 2% |
| Apr 2026 | 67.6% | 11.1% | 8.8% | 6.1% | 2.7% | 1.8% | 1.8% |
| May 2026 | 70.9% | 9.5% | 8.1% | 5.2% | 2.3% | 1.6% | 2.3% |
| Jun 2026 | 68.7% | 9.3% | 7.8% | 6.2% | 2.8% | 1.8% | 3.4% |
| Jul 2026 | 72.8% | 9.8% | 6.8% | 5.4% | 2.4% | 1.6% | 1.3% |
| Aug 2026 | 67.2% | 11.1% | 8.8% | 6.1% | 3.3% | 1.8% | 1.8% |
| Sep 2026 | 59.2% | 14.5% | 11.5% | 6.5% | 3.6% | 2.4% | 2.4% |
How has the Cinzano and Martini comparison changed over the last 12 months?
3 findings
- Martini was ahead of Cinzano in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cinzano’s share of searches among vermouth brands worldwide moved from 2.6% to 3.6%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Martini’s share of searches among vermouth brands worldwide moved from 5.9% to 6.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for vermouth brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Martini worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cinzano’s and Martini’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among vermouth brands
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