Brandwave

How popular isMartini?

In September 2026, people searched for Martini by name about 29,600 times worldwide, a 10% decrease from the previous year. These searches made up 6.5% of all global vermouth brand searches, placing Martini fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about vermouth brands, Martini appeared in four of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Martini is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. LilletShare of searches 59.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. Noilly PratShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. CarpanoShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. MartiniShare of searches 6.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. CinzanoShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+2 more

Martini website (opens in a new tab)

Follow Martini and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top vermouth brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Martini was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Martini is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carpano1st
  2. Cocchi2nd
  3. Dolin3rd
  4. Martini4th
  5. Noilly Prat5th
  6. Cinzano6th
  7. Lillet7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carpano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cocchi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dolin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Martini4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Noilly Prat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cinzano2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lillet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about vermouth brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which vermouth brands compete with Martini?

Martini against vermouth brands worldwide, by month

Share of searches by month for Lillet, Noilly Prat, Carpano, Martini, Cinzano, Cocchi, Dolin. The figures are in the table below the chart.

View monthly share of searches table
MonthLilletNoilly PratCarpanoMartiniCinzanoCocchiDolin
Oct 202565.6%13.2%9.1%5.9%2.6%1.8%1.8%
Nov 202563.2%15.6%8.8%5.7%2.5%2.1%2.1%
Dec 202564.5%15.9%7.4%5.8%2.6%1.7%2.1%
Jan 202665%13.1%8.5%5.9%3.2%1.7%2.6%
Feb 202664.3%12.9%10.2%5.8%2.6%2.1%2.1%
Mar 202662.2%15.3%9.9%5.6%3.1%2%2%
Apr 202667.6%11.1%8.8%6.1%2.7%1.8%1.8%
May 202670.9%9.5%8.1%5.2%2.3%1.6%2.3%
Jun 202668.7%9.3%7.8%6.2%2.8%1.8%3.4%
Jul 202672.8%9.8%6.8%5.4%2.4%1.6%1.3%
Aug 202667.2%11.1%8.8%6.1%3.3%1.8%1.8%
Sep 202659.2%14.5%11.5%6.5%3.6%2.4%2.4%

  1. 1.Lillet

    59.2%

    Held 1st. 135K estimated branded searches, -32.8% vs prior month. Share -8 points.

  2. 2.Noilly Prat

    14.5%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +3.5 points.

  3. 3.Carpano

    11.5%

    Held 3rd. 26.2K estimated branded searches, 0% vs prior month. Share +2.7 points.

  4. 4.Martini

    6.5%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  5. 5.Cinzano

    3.6%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  6. 6.Cocchi

    2.4%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Dolin

    2.4%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare popularity between Martini and its closest rivals

Every comparison with Martini

18 comparisons

How has branded search demand for Martini changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Martini worldwide fell from 32.9K to 29.6K.
  • Across the 12 months ending September 2026, Martini’s share of searches among vermouth brands worldwide increased from 5.9% to 6.5%.
  • Across the 12 months ending September 2026, Martini’s share of searches among vermouth brands worldwide peaked at 6.5% in September 2026 and was lowest at 5.2% in May 2026.

How did search popularity change for vermouth brands worldwide in September 2026?

6 changes

  1. In September 2026, Noilly Prat gained share of searches among vermouth brands worldwide, from 11.1% to 14.5%.

  2. In September 2026, Carpano gained share of searches among vermouth brands worldwide, from 8.8% to 11.5%.

  3. In September 2026, Cocchi gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%.

  4. In September 2026, Dolin gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%.

  5. In September 2026, Lillet lost share of searches among vermouth brands worldwide, from 67.2% to 59.2%.

  6. Estimated monthly branded searches for Martini worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are Martini’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Martini’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • martini prosecco
  • martini vermouth

How the Brand Demand Index is measured

Who owns Martini?

Martini is owned by Bacardi. Brandwave also tracks Bacardi, Angel's Envy, D'USSÉ and Noilly Prat, owned by the same company, worldwide.

Do you work for Martini? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Martini compete?

Martini is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vermouth brands4th of 76.5%Shown above
Prosecco brands4th of 136.8%Show ranking
Creator with pink hair and a pink jacket

Is Martini your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free