Brandwave

Martini vs Nino Franco:Which is more popular?

In September 2026, Martini had more branded searches than Nino Franco among prosecco brands worldwide. Martini had about 14,800 branded searches, while Nino Franco had 1,300. Martini made up 6.8% of all prosecco brand searches we track, and Nino Franco accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about prosecco brands, Nino Franco appeared in three of the five answers and Martini in none.

Among prosecco brands worldwide in September 2026

Who do people search for more?

Martini, about 11 searches for every 1 for Nino Franco

Martini 14.8K searchesNino Franco 1.3K searches

Who does AI mention more?

Nino Franco, mentioned in 3 of 5 answers, Martini in 0

Nino Franco in 3 of 5Martini in 0 of 5

Who does AI recommend more?

Nino Franco, the only one of the two named

Nino Franco first in 3Martini never named

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Top prosecco brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nino Franco was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Martini did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Marca1st
  2. Mionetto2nd
  3. Ruffino3rd
  4. Nino Franco4th
  5. Santa Margherita5th
  6. Freixenet–
  7. Martini–
  8. Bottega–
  9. La Gioiosa–
  10. Valdo–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Marca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mionetto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruffino3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nino Franco3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Santa Margherita1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freixenet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Martini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bottega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Gioiosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Valdo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about prosecco brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Martini or Nino Franco more popular in search?

This chart shows how often people search Google for Martini and Nino Franco by name. Each line represents a brand's share of searches for all 13 prosecco brands we track, month by month, from English-language searches worldwide.

Martini and Nino Franco among prosecco brands worldwide, by month

Share of searches by month for Martini, Nino Franco. The figures are in the table below the chart.

View monthly share of searches table
MonthLa MarcaMionettoFreixenetMartiniBottegaLa GioiosaValdoZoninRuffinoVilla SandiSanta MargheritaBisol1542Nino Franco
Oct 202527.7%22.7%10.2%6.8%5.5%5.5%5.5%5.5%3.7%3%2.5%0.73%0.6%
Nov 202529.9%20%13.4%7.3%4.9%4.9%4.9%4.9%4%2.7%2.2%0.65%0.4%
Dec 202526.2%21.5%14.4%7.9%5.3%5.3%4.3%4.3%3.5%4.3%2.4%0.38%0.38%
Jan 202624.5%24.5%11%7.3%6%4.9%6%6%3.3%3.3%2.2%0.53%0.53%
Feb 202629%23.8%10.7%7.1%5.8%4.8%4.8%4.8%3.2%3.2%2.1%0.48%0.48%
Mar 202628.4%23.2%10.4%6.9%5.7%4.6%5.7%4.6%3.1%3.8%2.1%0.75%0.61%
Apr 202626.3%26.3%9.7%6.4%5.3%5.3%5.3%5.3%3.5%3.5%1.9%0.7%0.57%
May 202628.8%23.5%10.5%7%4.7%4.7%5.8%4.7%3.9%3.2%1.7%0.74%0.74%
Jun 202630%24.5%9%7.3%4.9%4.9%4.9%4.9%3.3%3.3%1.8%0.53%0.65%
Jul 202627.9%27.9%10.2%6.8%4.6%4.6%4.6%4.6%3%3%1.7%0.6%0.72%
Aug 202627.6%27.6%10.1%6.8%5.5%4.5%4.5%4.5%3%3%1.6%0.6%0.6%
Sep 202627.9%22.8%10.2%6.8%5.6%5.6%5.6%4.6%3.7%3.7%2%0.74%0.6%

How has the Martini and Nino Franco comparison changed over the last 12 months?

3 findings
  • Martini was ahead of Nino Franco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Martini’s share of searches among prosecco brands worldwide held steady at 6.8%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Nino Franco’s share of searches among prosecco brands worldwide held steady at 0.6%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for prosecco brands worldwide in September 2026?

0 changes

Neither Martini nor Nino Franco moved beyond provider rounding among prosecco brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Martini’s and Nino Franco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Martini

1 branded search term

  • martini prosecco

Nino Franco

1 branded search term

  • nino franco prosecco

How the Brand Demand Index is measured

Other head-to-heads among prosecco brands

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