Brandwave

How popular isSanta Margherita?

In September 2026, people searched for Santa Margherita by name about 4,400 times worldwide, an 18.5% decrease from the previous year. These searches made up 2% of all global prosecco brand searches, placing Santa Margherita 11th out of 13 brands. When we asked both ChatGPT and Google AI Overviews about prosecco brands, Santa Margherita appeared in one of the five answers and was the fifth most recommended of the 13.

Search and AI answers in September 2026

Santa Margherita is the 11th most searched of 13 competitors and the fifth most recommended in AI answers.

  1. La MarcaShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MionettoShare of searches 22.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. FreixenetShare of searches 10.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MartiniShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Santa MargheritaShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+8 more

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Top prosecco brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Santa Margherita was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Santa Margherita is the fifth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Marca1st
  2. Mionetto2nd
  3. Ruffino3rd
  4. Nino Franco4th
  5. Santa Margherita5th
  6. Freixenet–
  7. Martini–
  8. Bottega–
  9. La Gioiosa–
  10. Valdo–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Marca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mionetto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruffino3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nino Franco3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Santa Margherita1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freixenet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Martini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bottega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Gioiosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Valdo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about prosecco brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which prosecco brands compete with Santa Margherita?

Santa Margherita against prosecco brands worldwide, by month

Share of searches by month for La Marca, Mionetto, Freixenet, Martini, Bottega, La Gioiosa, Valdo, Zonin, Ruffino, Villa Sandi, Santa Margherita. The figures are in the table below the chart.

View monthly share of searches table
MonthLa MarcaMionettoFreixenetMartiniBottegaLa GioiosaValdoZoninRuffinoVilla SandiSanta MargheritaBisol1542Nino Franco
Oct 202527.7%22.7%10.2%6.8%5.5%5.5%5.5%5.5%3.7%3%2.5%0.73%0.6%
Nov 202529.9%20%13.4%7.3%4.9%4.9%4.9%4.9%4%2.7%2.2%0.65%0.4%
Dec 202526.2%21.5%14.4%7.9%5.3%5.3%4.3%4.3%3.5%4.3%2.4%0.38%0.38%
Jan 202624.5%24.5%11%7.3%6%4.9%6%6%3.3%3.3%2.2%0.53%0.53%
Feb 202629%23.8%10.7%7.1%5.8%4.8%4.8%4.8%3.2%3.2%2.1%0.48%0.48%
Mar 202628.4%23.2%10.4%6.9%5.7%4.6%5.7%4.6%3.1%3.8%2.1%0.75%0.61%
Apr 202626.3%26.3%9.7%6.4%5.3%5.3%5.3%5.3%3.5%3.5%1.9%0.7%0.57%
May 202628.8%23.5%10.5%7%4.7%4.7%5.8%4.7%3.9%3.2%1.7%0.74%0.74%
Jun 202630%24.5%9%7.3%4.9%4.9%4.9%4.9%3.3%3.3%1.8%0.53%0.65%
Jul 202627.9%27.9%10.2%6.8%4.6%4.6%4.6%4.6%3%3%1.7%0.6%0.72%
Aug 202627.6%27.6%10.1%6.8%5.5%4.5%4.5%4.5%3%3%1.6%0.6%0.6%
Sep 202627.9%22.8%10.2%6.8%5.6%5.6%5.6%4.6%3.7%3.7%2%0.74%0.6%

  1. 1.La Marca

    27.9%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +0.3 points.

  2. 2.Mionetto

    22.8%

    Held 2nd. 49.5K estimated branded searches, -33.1% vs prior month. Share -4.8 points.

  3. 3.Freixenet

    10.2%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.1 points.

  4. 4.Martini

    6.8%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  5. 5.Bottega

    5.6%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  6. 6.La Gioiosa

    5.6%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  7. 7.Valdo

    5.6%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  8. 8.Zonin

    4.6%

    Held 8th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  9. 9.Ruffino

    3.7%

    Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  10. 10.Villa Sandi

    3.7%

    Held 10th. 8.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  11. 11.Santa Margherita

    2%

    Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  12. 12.Bisol1542

    0.74%

    Held 12th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.Nino Franco

    0.6%

    Held 13th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Santa Margherita and its closest rivals

Every comparison with Santa Margherita

12 comparisons

How has branded search demand for Santa Margherita changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Santa Margherita worldwide fell from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Santa Margherita’s share of searches among prosecco brands worldwide held steady, from 2.5% to 2%.

How did search popularity change for prosecco brands worldwide in September 2026?

6 changes

  1. In September 2026, La Gioiosa gained share of searches among prosecco brands worldwide, from 4.5% to 5.6%.

  2. In September 2026, Valdo gained share of searches among prosecco brands worldwide, from 4.5% to 5.6%.

  3. In September 2026, Ruffino gained share of searches among prosecco brands worldwide, from 3% to 3.7%.

  4. In September 2026, Villa Sandi gained share of searches among prosecco brands worldwide, from 3% to 3.7%.

  5. In September 2026, Mionetto lost share of searches among prosecco brands worldwide, from 27.6% to 22.8%.

  6. Estimated monthly branded searches for Santa Margherita worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are Santa Margherita’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Santa Margherita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • santa margherita prosecco

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How the Brand Demand Index is measured

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