Brandwave

La Gioiosa vs Santa Margherita:Which is more popular?

In September 2026, La Gioiosa had more branded searches than Santa Margherita among prosecco brands worldwide. La Gioiosa had about 12,100 branded searches, while Santa Margherita had 4,400. La Gioiosa made up 5.6% of all prosecco brand searches we track, and Santa Margherita accounted for 2%. When we asked ChatGPT and Google AI Overviews about prosecco brands, Santa Margherita appeared in one of the five answers and La Gioiosa in none.

Among prosecco brands worldwide in September 2026

Who do people search for more?

La Gioiosa, about 3 searches for every 1 for Santa Margherita

La Gioiosa 12.1K searchesSanta Margherita 4.4K searches

Who does AI mention more?

Santa Margherita, mentioned in 1 of 5 answers, La Gioiosa in 0

Santa Margherita in 1 of 5La Gioiosa in 0 of 5

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Top prosecco brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Santa Margherita was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. La Gioiosa did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Marca1st
  2. Mionetto2nd
  3. Ruffino3rd
  4. Nino Franco4th
  5. Santa Margherita5th
  6. Freixenet–
  7. Martini–
  8. Bottega–
  9. La Gioiosa–
  10. Valdo–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Marca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mionetto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruffino3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nino Franco3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Santa Margherita1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freixenet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Martini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bottega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Gioiosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Valdo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about prosecco brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is La Gioiosa or Santa Margherita more popular in search?

This chart shows how often people search Google for La Gioiosa and Santa Margherita by name. Each line represents a brand's share of searches for all 13 prosecco brands we track, month by month, from English-language searches worldwide.

La Gioiosa and Santa Margherita among prosecco brands worldwide, by month

Share of searches by month for La Gioiosa, Santa Margherita. The figures are in the table below the chart.

View monthly share of searches table
MonthLa MarcaMionettoFreixenetMartiniBottegaLa GioiosaValdoZoninRuffinoVilla SandiSanta MargheritaBisol1542Nino Franco
Oct 202527.7%22.7%10.2%6.8%5.5%5.5%5.5%5.5%3.7%3%2.5%0.73%0.6%
Nov 202529.9%20%13.4%7.3%4.9%4.9%4.9%4.9%4%2.7%2.2%0.65%0.4%
Dec 202526.2%21.5%14.4%7.9%5.3%5.3%4.3%4.3%3.5%4.3%2.4%0.38%0.38%
Jan 202624.5%24.5%11%7.3%6%4.9%6%6%3.3%3.3%2.2%0.53%0.53%
Feb 202629%23.8%10.7%7.1%5.8%4.8%4.8%4.8%3.2%3.2%2.1%0.48%0.48%
Mar 202628.4%23.2%10.4%6.9%5.7%4.6%5.7%4.6%3.1%3.8%2.1%0.75%0.61%
Apr 202626.3%26.3%9.7%6.4%5.3%5.3%5.3%5.3%3.5%3.5%1.9%0.7%0.57%
May 202628.8%23.5%10.5%7%4.7%4.7%5.8%4.7%3.9%3.2%1.7%0.74%0.74%
Jun 202630%24.5%9%7.3%4.9%4.9%4.9%4.9%3.3%3.3%1.8%0.53%0.65%
Jul 202627.9%27.9%10.2%6.8%4.6%4.6%4.6%4.6%3%3%1.7%0.6%0.72%
Aug 202627.6%27.6%10.1%6.8%5.5%4.5%4.5%4.5%3%3%1.6%0.6%0.6%
Sep 202627.9%22.8%10.2%6.8%5.6%5.6%5.6%4.6%3.7%3.7%2%0.74%0.6%

How has the La Gioiosa and Santa Margherita comparison changed over the last 12 months?

3 findings

How did search popularity change for prosecco brands worldwide in September 2026?

2 changes
  1. In September 2026, La Gioiosa gained share of searches among prosecco brands worldwide, from 4.5% to 5.6%.

  2. Estimated monthly branded searches for Santa Margherita worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using La Gioiosa’s and Santa Margherita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

La Gioiosa

1 branded search term

  • la gioiosa prosecco

Santa Margherita

1 branded search term

  • santa margherita prosecco

How the Brand Demand Index is measured

Other head-to-heads among prosecco brands

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