Martini vs Santa Margherita:Which is more popular?
In September 2026, Martini had more branded searches than Santa Margherita among prosecco brands worldwide. Martini had about 14,800 branded searches, while Santa Margherita had 4,400. Martini made up 6.8% of all prosecco brand searches we track, and Santa Margherita accounted for 2%. When we asked ChatGPT and Google AI Overviews about prosecco brands, Santa Margherita appeared in one of the five answers and Martini in none.
Who do people search for more?
Martini, about 3 searches for every 1 for Santa Margherita
Who does AI mention more?
Santa Margherita, mentioned in 1 of 5 answers, Martini in 0
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Top prosecco brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Santa Margherita was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Martini did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Marca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mionetto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ruffino3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nino Franco3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Santa Margherita1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Freixenet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Martini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bottega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La Gioiosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Valdo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about prosecco brands
5 answers
Asked ChatGPT
“Which prosecco should I buy?”
Asked ChatGPT
“What are the best prosecco brands?”
Asked ChatGPT
“What's a good prosecco for a party?”
Searched Google, AI Overview
“best prosecco”
Searched Google, AI Overview
“prosecco brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Martini or Santa Margherita more popular in search?
This chart shows how often people search Google for Martini and Santa Margherita by name. Each line represents a brand's share of searches for all 13 prosecco brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Martini, Santa Margherita. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Marca | Mionetto | Freixenet | Martini | Bottega | La Gioiosa | Valdo | Zonin | Ruffino | Villa Sandi | Santa Margherita | Bisol1542 | Nino Franco |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 22.7% | 10.2% | 6.8% | 5.5% | 5.5% | 5.5% | 5.5% | 3.7% | 3% | 2.5% | 0.73% | 0.6% |
| Nov 2025 | 29.9% | 20% | 13.4% | 7.3% | 4.9% | 4.9% | 4.9% | 4.9% | 4% | 2.7% | 2.2% | 0.65% | 0.4% |
| Dec 2025 | 26.2% | 21.5% | 14.4% | 7.9% | 5.3% | 5.3% | 4.3% | 4.3% | 3.5% | 4.3% | 2.4% | 0.38% | 0.38% |
| Jan 2026 | 24.5% | 24.5% | 11% | 7.3% | 6% | 4.9% | 6% | 6% | 3.3% | 3.3% | 2.2% | 0.53% | 0.53% |
| Feb 2026 | 29% | 23.8% | 10.7% | 7.1% | 5.8% | 4.8% | 4.8% | 4.8% | 3.2% | 3.2% | 2.1% | 0.48% | 0.48% |
| Mar 2026 | 28.4% | 23.2% | 10.4% | 6.9% | 5.7% | 4.6% | 5.7% | 4.6% | 3.1% | 3.8% | 2.1% | 0.75% | 0.61% |
| Apr 2026 | 26.3% | 26.3% | 9.7% | 6.4% | 5.3% | 5.3% | 5.3% | 5.3% | 3.5% | 3.5% | 1.9% | 0.7% | 0.57% |
| May 2026 | 28.8% | 23.5% | 10.5% | 7% | 4.7% | 4.7% | 5.8% | 4.7% | 3.9% | 3.2% | 1.7% | 0.74% | 0.74% |
| Jun 2026 | 30% | 24.5% | 9% | 7.3% | 4.9% | 4.9% | 4.9% | 4.9% | 3.3% | 3.3% | 1.8% | 0.53% | 0.65% |
| Jul 2026 | 27.9% | 27.9% | 10.2% | 6.8% | 4.6% | 4.6% | 4.6% | 4.6% | 3% | 3% | 1.7% | 0.6% | 0.72% |
| Aug 2026 | 27.6% | 27.6% | 10.1% | 6.8% | 5.5% | 4.5% | 4.5% | 4.5% | 3% | 3% | 1.6% | 0.6% | 0.6% |
| Sep 2026 | 27.9% | 22.8% | 10.2% | 6.8% | 5.6% | 5.6% | 5.6% | 4.6% | 3.7% | 3.7% | 2% | 0.74% | 0.6% |
How has the Martini and Santa Margherita comparison changed over the last 12 months?
3 findings
- Martini was ahead of Santa Margherita in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Martini’s share of searches among prosecco brands worldwide held steady at 6.8%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Santa Margherita’s share of searches among prosecco brands worldwide moved from 2.5% to 2%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for prosecco brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Santa Margherita worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Martini’s and Santa Margherita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Martini
1 branded search term
- martini prosecco
Santa Margherita
1 branded search term
- santa margherita prosecco
Other head-to-heads among prosecco brands
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