Brandwave

How popular isLob?

In September 2026, people searched for Lob by name about 600 times worldwide, a 27.7% increase from the previous year. These searches made up 0.44% of all global direct mail marketing platform searches, placing Lob eighth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about direct mail marketing platforms, Lob appeared in three of the four answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Lob is the eighth most searched of 8 competitors and the second most recommended in AI answers.

  1. PFLShare of searches 79.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. SendosoShare of searches 7.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. PostcardManiaShare of searches 3.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. ReachdeskShare of searches 3.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. LobShare of searches 0.44%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top direct mail marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lob was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lob is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Postalytics1st
  2. Lob2nd
  3. Click2Mail3rd
  4. PostGrid4th
  5. PostcardMania5th
  6. PFL–
  7. Sendoso–
  8. Reachdesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Postalytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lob3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PostcardMania2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PostGrid2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Click2Mail2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PFL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sendoso0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reachdesk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about direct mail marketing platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which direct mail marketing platforms compete with Lob?

Lob against direct mail marketing platforms worldwide, by month

Share of searches by month for PFL, Sendoso, PostcardMania, Reachdesk, PostGrid, Click2Mail, Lob. The figures are in the table below the chart.

View monthly share of searches table
MonthPFLSendosoPostcardManiaReachdeskPostGridClick2MailPostalyticsLob
Oct 202590.6%3.6%2%1.3%1.3%0.72%0.3%0.14%
Nov 202577.4%8.5%4.6%3.8%3.1%1.6%0.75%0.32%
Dec 202584.5%6.2%2.8%2.3%1.9%1.5%0.67%0.24%
Jan 202676.1%8.3%5.5%3%3%2.4%1.1%0.49%
Feb 202689.6%3.6%2.4%1.3%1.3%1.1%0.47%0.23%
Mar 202685.5%5.2%3.4%1.9%1.9%1.2%0.68%0.27%
Apr 202685%5.1%3.4%2.3%1.9%1.5%0.52%0.33%
May 202687.4%4.3%2.9%1.9%1.6%1%0.57%0.31%
Jun 202679.9%7.2%3.9%3.2%2.6%1.7%0.94%0.46%
Jul 202685.5%5.1%2.8%2.3%1.9%1.5%0.67%0.3%
Aug 202689.4%3.6%2.4%1.6%1.3%1.1%0.47%0.21%
Sep 202679.8%7.2%3.9%3.2%2.6%2.1%0.73%0.44%

  1. 1.PFL

    79.8%

    Held 1st. 110K estimated branded searches, -55.3% vs prior month. Share -9.5 points.

  2. 2.Sendoso

    7.2%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +3.6 points.

  3. 3.PostcardMania

    3.9%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share +1.5 points.

  4. 4.Reachdesk

    3.2%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +1.6 points.

  5. 5.PostGrid

    2.6%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +1.3 points.

  6. 6.Click2Mail

    2.1%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +1.1 points.

  7. 7.Postalytics

    0.73%

    Held 7th. 1K estimated branded searches, -23.1% vs prior month. Share +0.3 points.

  8. 8.Lob

    0.44%

    Held 8th. 600 estimated branded searches, +3.4% vs prior month. Share +0.2 points.

Compare popularity between Lob and its closest rivals

Every comparison with Lob

7 comparisons

How has branded search demand for Lob changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lob worldwide rose from 470 to 600.
  • Across the 12 months ending September 2026, Lob’s share of searches among direct mail marketing platforms worldwide held steady, from 0.14% to 0.44%.

How did search popularity change for direct mail marketing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Sendoso gained share of searches among direct mail marketing platforms worldwide, from 3.6% to 7.2%.

  2. In September 2026, Reachdesk gained share of searches among direct mail marketing platforms worldwide, from 1.6% to 3.2%.

  3. In September 2026, PostcardMania gained share of searches among direct mail marketing platforms worldwide, from 2.4% to 3.9%.

  4. In September 2026, PostGrid gained share of searches among direct mail marketing platforms worldwide, from 1.3% to 2.6%.

  5. In September 2026, Click2Mail gained share of searches among direct mail marketing platforms worldwide, from 1.1% to 2.1%.

  6. In September 2026, PFL lost share of searches among direct mail marketing platforms worldwide, from 89.4% to 79.8%.

How are Lob’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lob’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lob api
  • lob direct mail

Do you work for Lob? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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