Brandwave

Direct mail marketing platforms:Which brands are most popular in search?

In August 2026, Sendoso was the most searched among direct mail marketing platforms worldwide, with an estimated 10.1K branded searches and 51.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sendoso51.3%
  2. Reachdesk22.4%
  3. PostGrid19.2%
  4. Postalytics7%
  5. PFL0.2%

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Share of SearchLeaderboard

Compare platforms that automate measurable direct mail and gifting within marketing programs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among direct mail marketing platforms worldwide, by month

Share of Search by month for Sendoso, Reachdesk, PostGrid, Postalytics. The figures are in the table below the chart.

View monthly share of search table
MonthSendosoReachdeskPostGridPostalyticsPFL
Oct 202555.5%19.5%20.2%4.6%0.22%
Nov 202552.8%22.7%19.5%4.8%0.21%
Dec 202556.4%19.9%17.4%6.2%0.14%
Jan 202653.9%19%19.8%7.2%0.16%
Feb 202653.8%18.9%19.8%7.3%0.21%
Mar 202653.7%19%19.8%7.3%0.21%
Apr 202652%22.7%19.6%5.4%0.2%
May 202651.4%22.3%19.2%6.9%0.1%
Jun 202651.3%22.4%19.3%6.8%0.15%
Jul 202651.2%22.4%19.2%7%0.15%
Aug 202651.3%22.4%19.2%7%0.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Sendoso

    51.3%

    held 1st · 10.1K estimated branded searches · -0.59% vs prior month · +0.1 points

  2. 2.Reachdesk

    22.4%

    held 2nd · 4.4K estimated branded searches · -0.89% vs prior month · 0 points

  3. 3.PostGrid

    19.2%

    held 3rd · 3.8K estimated branded searches · -1% vs prior month · -0.1 points

  4. 4.Postalytics

    7%

    held 4th · 1.4K estimated branded searches · -0.72% vs prior month · 0 points

  5. 5.PFL

    0.2%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among direct mail marketing platforms worldwide?

In August 2026, Sendoso was the most searched among direct mail marketing platforms worldwide, with an estimated 10.1K branded searches and 51.3% estimated Share of Search within this set. Reachdesk is in 2nd place, 28.9 percentage points behind at 22.4% Share of Search.

Global direct mail marketing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sendoso55.5% → 51.3%56.4%Dec 202551.2%Jul 20261st
Reachdesk19.5% → 22.4%22.7%Apr 202618.9%Feb 20263rd → 2nd
PostGrid20.2% → 19.2%20.2%Oct 202517.4%Dec 20252nd → 3rd
Postalytics4.6% → 7%7.3%Mar 20264.6%Oct 20254th
PFL0.22% → 0.2%0.22%Oct 20250.1%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sendoso’s estimated Share of Search among direct mail marketing platforms worldwide decreased from 55.5% to 51.3%.
  • Across the 11 months ending August 2026, Reachdesk’s estimated Share of Search among direct mail marketing platforms worldwide increased from 19.5% to 22.4%.
  • Across the 11 months ending August 2026, PostGrid’s estimated Share of Search among direct mail marketing platforms worldwide decreased from 20.2% to 19.2%.
  • Across the 11 months ending August 2026, Postalytics’ estimated Share of Search among direct mail marketing platforms worldwide increased from 4.6% to 7%.
  • Across the 11 months ending August 2026, Sendoso’s estimated Share of Search among direct mail marketing platforms worldwide peaked at 56.4% in December 2025 and was lowest at 51.2% in July 2026.
  • Across the 11 months ending August 2026, Reachdesk’s estimated Share of Search among direct mail marketing platforms worldwide peaked at 22.7% in April 2026 and was lowest at 18.9% in February 2026.
  • Across the 11 months ending August 2026, PostGrid’s estimated Share of Search among direct mail marketing platforms worldwide peaked at 20.2% in October 2025 and was lowest at 17.4% in December 2025.
  • Across the 11 months ending August 2026, Postalytics’ estimated Share of Search among direct mail marketing platforms worldwide peaked at 7.3% in March 2026 and was lowest at 4.6% in October 2025.
  • Across the 11 months ending August 2026, Reachdesk rose from 3rd to 2nd among direct mail marketing platforms worldwide.
  • Across the 11 months ending August 2026, PostGrid fell from 2nd to 3rd among direct mail marketing platforms worldwide.
  • Across the 11 months ending August 2026, PFL held steady: its estimated Share of Search among direct mail marketing platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for direct mail marketing platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Postalytics worldwide rose 31.4% over 11 measured months, from 1.1K to 1.4K in August 2026.

  2. Estimated monthly branded searches for Sendoso worldwide fell 20.1% over 11 measured months, from 12.7K to 10.1K in August 2026.

  3. Estimated monthly branded searches for PFL worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.

  4. Estimated monthly branded searches for PostGrid worldwide fell 17.8% over 11 measured months, from 4.6K to 3.8K in August 2026.

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