Click2Mail vs Lob:Which is more popular?
In September 2026, Click2Mail had more branded searches than Lob among direct mail marketing platforms worldwide. Click2Mail had about 2,900 branded searches, while Lob had 600. Click2Mail made up 2.1% of all direct mail marketing platform searches we track, and Lob accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about direct mail marketing platforms, Lob appeared in three of the four answers and Click2Mail in two. Lob was mentioned before Click2Mail in two out of three answers.
Who do people search for more?
Click2Mail, about 5 searches for every 1 for Lob
Who does AI mention more?
Lob, mentioned in 3 of 4 answers, Click2Mail in 2
Who does AI recommend more?
Lob, named ahead of Click2Mail in 2 of 3 answers
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Top direct mail marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lob was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Click2Mail was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Lob was listed before Click2Mail in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Postalytics1st- Lob2nd
- Click2Mail3rd
PostGrid4th
PostcardMania5th
PFL–
Sendoso–
Reachdesk–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Postalytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lob3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PostcardMania2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PostGrid2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Click2Mail2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PFL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sendoso0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Reachdesk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about direct mail marketing platforms
4 answers
Asked ChatGPT
“Which direct mail marketing platform should I use?”
Asked ChatGPT
“What are the best direct mail marketing platforms?”
Asked ChatGPT
“What's the best direct mail marketing platform for a marketing team?”
Searched Google, AI Overview
“direct mail marketing platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“direct mail automation”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Click2Mail or Lob more popular in search?
This chart shows how often people search Google for Click2Mail and Lob by name. Each line represents a brand's share of searches for all eight direct mail marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Click2Mail, Lob. The figures are in the table below the chart.
View monthly share of searches table
| Month | PFL | Sendoso | PostcardMania | Reachdesk | PostGrid | Click2Mail | Postalytics | Lob |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.6% | 3.6% | 2% | 1.3% | 1.3% | 0.72% | 0.3% | 0.14% |
| Nov 2025 | 77.4% | 8.5% | 4.6% | 3.8% | 3.1% | 1.6% | 0.75% | 0.32% |
| Dec 2025 | 84.5% | 6.2% | 2.8% | 2.3% | 1.9% | 1.5% | 0.67% | 0.24% |
| Jan 2026 | 76.1% | 8.3% | 5.5% | 3% | 3% | 2.4% | 1.1% | 0.49% |
| Feb 2026 | 89.6% | 3.6% | 2.4% | 1.3% | 1.3% | 1.1% | 0.47% | 0.23% |
| Mar 2026 | 85.5% | 5.2% | 3.4% | 1.9% | 1.9% | 1.2% | 0.68% | 0.27% |
| Apr 2026 | 85% | 5.1% | 3.4% | 2.3% | 1.9% | 1.5% | 0.52% | 0.33% |
| May 2026 | 87.4% | 4.3% | 2.9% | 1.9% | 1.6% | 1% | 0.57% | 0.31% |
| Jun 2026 | 79.9% | 7.2% | 3.9% | 3.2% | 2.6% | 1.7% | 0.94% | 0.46% |
| Jul 2026 | 85.5% | 5.1% | 2.8% | 2.3% | 1.9% | 1.5% | 0.67% | 0.3% |
| Aug 2026 | 89.4% | 3.6% | 2.4% | 1.6% | 1.3% | 1.1% | 0.47% | 0.21% |
| Sep 2026 | 79.8% | 7.2% | 3.9% | 3.2% | 2.6% | 2.1% | 0.73% | 0.44% |
How has the Click2Mail and Lob comparison changed over the last 12 months?
3 findings
- Click2Mail was ahead of Lob in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Click2Mail’s share of searches among direct mail marketing platforms worldwide moved from 0.72% to 2.1%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Lob’s share of searches among direct mail marketing platforms worldwide moved from 0.14% to 0.44%, and its estimated monthly branded searches moved from 470 to 600.
How did search popularity change for direct mail marketing platforms worldwide in September 2026?
2 changes
In September 2026, Click2Mail gained share of searches among direct mail marketing platforms worldwide, from 1.1% to 2.1%.
Estimated monthly branded searches for Lob worldwide rose 27.7% over 12 measured months, from 470 to 600 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Click2Mail’s and Lob’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Click2Mail
1 branded search term
- click2mail
Lob
2 branded search terms
- lob api
- lob direct mail
Other head-to-heads among direct mail marketing platforms
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