Brandwave

How popular isPFL?

In September 2026, people searched for PFL by name about 110,000 times worldwide, a 63.5% decrease from the previous year. These searches made up 79.8% of all global direct mail marketing platform searches, placing PFL first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about direct mail marketing platforms, PFL did not appear in any of the answers.

Search and AI answers in September 2026

PFL is the most searched of 8 competitors and not listed in any AI answer.

  1. PFLShare of searches 79.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. SendosoShare of searches 7.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. PostcardManiaShare of searches 3.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. ReachdeskShare of searches 3.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. PostGridShare of searches 2.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+3 more

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Top direct mail marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, PFL did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Postalytics1st
  2. Lob2nd
  3. Click2Mail3rd
  4. PostGrid4th
  5. PostcardMania5th
  6. PFL–
  7. Sendoso–
  8. Reachdesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Postalytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lob3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PostcardMania2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PostGrid2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Click2Mail2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PFL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sendoso0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reachdesk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about direct mail marketing platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which direct mail marketing platforms compete with PFL?

PFL against direct mail marketing platforms worldwide, by month

Share of searches by month for PFL, Sendoso, PostcardMania, Reachdesk, PostGrid, Click2Mail. The figures are in the table below the chart.

View monthly share of searches table
MonthPFLSendosoPostcardManiaReachdeskPostGridClick2MailPostalyticsLob
Oct 202590.6%3.6%2%1.3%1.3%0.72%0.3%0.14%
Nov 202577.4%8.5%4.6%3.8%3.1%1.6%0.75%0.32%
Dec 202584.5%6.2%2.8%2.3%1.9%1.5%0.67%0.24%
Jan 202676.1%8.3%5.5%3%3%2.4%1.1%0.49%
Feb 202689.6%3.6%2.4%1.3%1.3%1.1%0.47%0.23%
Mar 202685.5%5.2%3.4%1.9%1.9%1.2%0.68%0.27%
Apr 202685%5.1%3.4%2.3%1.9%1.5%0.52%0.33%
May 202687.4%4.3%2.9%1.9%1.6%1%0.57%0.31%
Jun 202679.9%7.2%3.9%3.2%2.6%1.7%0.94%0.46%
Jul 202685.5%5.1%2.8%2.3%1.9%1.5%0.67%0.3%
Aug 202689.4%3.6%2.4%1.6%1.3%1.1%0.47%0.21%
Sep 202679.8%7.2%3.9%3.2%2.6%2.1%0.73%0.44%

  1. 1.PFL

    79.8%

    Held 1st. 110K estimated branded searches, -55.3% vs prior month. Share -9.5 points.

  2. 2.Sendoso

    7.2%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +3.6 points.

  3. 3.PostcardMania

    3.9%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share +1.5 points.

  4. 4.Reachdesk

    3.2%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +1.6 points.

  5. 5.PostGrid

    2.6%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +1.3 points.

  6. 6.Click2Mail

    2.1%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +1.1 points.

  7. 7.Postalytics

    0.73%

    Held 7th. 1K estimated branded searches, -23.1% vs prior month. Share +0.3 points.

  8. 8.Lob

    0.44%

    Held 8th. 600 estimated branded searches, +3.4% vs prior month. Share +0.2 points.

Compare popularity between PFL and its closest rivals

Every comparison with PFL

7 comparisons

How has branded search demand for PFL changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PFL worldwide fell from 301K to 110K.
  • Across the 12 months ending September 2026, PFL’s share of searches among direct mail marketing platforms worldwide decreased from 90.6% to 79.8%.
  • Across the 12 months ending September 2026, PFL’s share of searches among direct mail marketing platforms worldwide peaked at 90.6% in October 2025 and was lowest at 76.1% in January 2026.

How did search popularity change for direct mail marketing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Sendoso gained share of searches among direct mail marketing platforms worldwide, from 3.6% to 7.2%.

  2. In September 2026, Reachdesk gained share of searches among direct mail marketing platforms worldwide, from 1.6% to 3.2%.

  3. In September 2026, PostcardMania gained share of searches among direct mail marketing platforms worldwide, from 2.4% to 3.9%.

  4. In September 2026, PostGrid gained share of searches among direct mail marketing platforms worldwide, from 1.3% to 2.6%.

  5. In September 2026, Click2Mail gained share of searches among direct mail marketing platforms worldwide, from 1.1% to 2.1%.

  6. In September 2026, PFL lost share of searches among direct mail marketing platforms worldwide, from 89.4% to 79.8%.

How are PFL’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PFL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pfl
  • pfl direct mail

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