PFL vs PostGrid:Which is more popular by branded search?
In August 2026, PostGrid had more branded searches than PFL among direct mail marketing platforms worldwide. PostGrid was estimated to have 3.8K branded searches compared to PFL’s 40, and held a 19.2% Share of Search versus PFL’s 0.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, PFL or PostGrid?
Compare platforms that automate measurable direct mail and gifting within marketing programs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PostGrid, PFL. The figures are in the table below the chart.
View monthly share of search table
| Month | Sendoso | Reachdesk | PostGrid | Postalytics | PFL |
|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 19.5% | 20.2% | 4.6% | 0.22% |
| Nov 2025 | 52.8% | 22.7% | 19.5% | 4.8% | 0.21% |
| Dec 2025 | 56.4% | 19.9% | 17.4% | 6.2% | 0.14% |
| Jan 2026 | 53.9% | 19% | 19.8% | 7.2% | 0.16% |
| Feb 2026 | 53.8% | 18.9% | 19.8% | 7.3% | 0.21% |
| Mar 2026 | 53.7% | 19% | 19.8% | 7.3% | 0.21% |
| Apr 2026 | 52% | 22.7% | 19.6% | 5.4% | 0.2% |
| May 2026 | 51.4% | 22.3% | 19.2% | 6.9% | 0.1% |
| Jun 2026 | 51.3% | 22.4% | 19.3% | 6.8% | 0.15% |
| Jul 2026 | 51.2% | 22.4% | 19.2% | 7% | 0.15% |
| Aug 2026 | 51.3% | 22.4% | 19.2% | 7% | 0.2% |
| Sep 2026 | — | — | — | — | — |
How has the PFL and PostGrid comparison changed over the last 12 months?
3 findings
- PostGrid was ahead of PFL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PFL’s estimated Share of Search among direct mail marketing platforms worldwide moved from 0.22% to 0.2%, and its estimated monthly branded searches moved from 50 to 40.
- Across the 11 months ending August 2026, PostGrid’s estimated Share of Search among direct mail marketing platforms worldwide moved from 20.2% to 19.2%, and its estimated monthly branded searches moved from 4.6K to 3.8K.
How did search popularity change for direct mail marketing platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using PFL’s and PostGrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.