Lob vs PostGrid:Which is more popular?
In September 2026, PostGrid had more branded searches than Lob among direct mail marketing platforms worldwide. PostGrid had about 3,610 branded searches, while Lob had 600. PostGrid made up 2.6% of all direct mail marketing platform searches we track, and Lob accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about direct mail marketing platforms, Lob appeared in three of the four answers and PostGrid in two. Lob was mentioned before PostGrid in two out of three answers.
Who do people search for more?
PostGrid, about 6 searches for every 1 for Lob
Who does AI mention more?
Lob, mentioned in 3 of 4 answers, PostGrid in 2
Who does AI recommend more?
Lob, named ahead of PostGrid in 2 of 3 answers
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Top direct mail marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lob was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. PostGrid was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Lob was listed before PostGrid in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Postalytics1st- Lob2nd
Click2Mail3rd- PostGrid4th
PostcardMania5th
PFL–
Sendoso–
Reachdesk–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Postalytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lob3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PostcardMania2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PostGrid2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Click2Mail2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PFL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sendoso0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Reachdesk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about direct mail marketing platforms
4 answers
Asked ChatGPT
“Which direct mail marketing platform should I use?”
Asked ChatGPT
“What are the best direct mail marketing platforms?”
Asked ChatGPT
“What's the best direct mail marketing platform for a marketing team?”
Searched Google, AI Overview
“direct mail marketing platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“direct mail automation”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Lob or PostGrid more popular in search?
This chart shows how often people search Google for Lob and PostGrid by name. Each line represents a brand's share of searches for all eight direct mail marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for PostGrid, Lob. The figures are in the table below the chart.
View monthly share of searches table
| Month | PFL | Sendoso | PostcardMania | Reachdesk | PostGrid | Click2Mail | Postalytics | Lob |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.6% | 3.6% | 2% | 1.3% | 1.3% | 0.72% | 0.3% | 0.14% |
| Nov 2025 | 77.4% | 8.5% | 4.6% | 3.8% | 3.1% | 1.6% | 0.75% | 0.32% |
| Dec 2025 | 84.5% | 6.2% | 2.8% | 2.3% | 1.9% | 1.5% | 0.67% | 0.24% |
| Jan 2026 | 76.1% | 8.3% | 5.5% | 3% | 3% | 2.4% | 1.1% | 0.49% |
| Feb 2026 | 89.6% | 3.6% | 2.4% | 1.3% | 1.3% | 1.1% | 0.47% | 0.23% |
| Mar 2026 | 85.5% | 5.2% | 3.4% | 1.9% | 1.9% | 1.2% | 0.68% | 0.27% |
| Apr 2026 | 85% | 5.1% | 3.4% | 2.3% | 1.9% | 1.5% | 0.52% | 0.33% |
| May 2026 | 87.4% | 4.3% | 2.9% | 1.9% | 1.6% | 1% | 0.57% | 0.31% |
| Jun 2026 | 79.9% | 7.2% | 3.9% | 3.2% | 2.6% | 1.7% | 0.94% | 0.46% |
| Jul 2026 | 85.5% | 5.1% | 2.8% | 2.3% | 1.9% | 1.5% | 0.67% | 0.3% |
| Aug 2026 | 89.4% | 3.6% | 2.4% | 1.6% | 1.3% | 1.1% | 0.47% | 0.21% |
| Sep 2026 | 79.8% | 7.2% | 3.9% | 3.2% | 2.6% | 2.1% | 0.73% | 0.44% |
How has the Lob and PostGrid comparison changed over the last 12 months?
3 findings
- PostGrid was ahead of Lob in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lob’s share of searches among direct mail marketing platforms worldwide moved from 0.14% to 0.44%, and its estimated monthly branded searches moved from 470 to 600.
- Across the 12 months ending September 2026, PostGrid’s share of searches among direct mail marketing platforms worldwide moved from 1.3% to 2.6%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for direct mail marketing platforms worldwide in September 2026?
2 changes
In September 2026, PostGrid gained share of searches among direct mail marketing platforms worldwide, from 1.3% to 2.6%.
Estimated monthly branded searches for Lob worldwide rose 27.7% over 12 measured months, from 470 to 600 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Lob’s and PostGrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among direct mail marketing platforms
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