Brandwave

How popular isLattafa?

In September 2026, people searched for Lattafa by name about 823,000 times worldwide, about the same as the previous year. These searches made up 71% of all global perfume dupe brand searches, placing Lattafa first out of six brands. When we asked both ChatGPT and Google AI Overviews about perfume dupe brands, Lattafa appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Lattafa is the most searched of 6 competitors and the second most recommended in AI answers.

  1. LattafaShare of searches 71%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Maison AlhambraShare of searches 11.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. ALT. FragrancesShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. OakchaShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. DossierShare of searches 4.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top perfume dupe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lattafa appeared in all five answers. Lattafa is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dossier1st
  2. Lattafa2nd
  3. ALT. Fragrances3rd
  4. Oakcha4th
  5. Maison Alhambra5th
  6. Tru Fragrance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lattafa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dossier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ALT. Fragrances4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakcha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maison Alhambra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tru Fragrance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about perfume dupe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which perfume dupe brands compete with Lattafa?

Lattafa against perfume dupe brands worldwide, by month

Share of searches by month for Lattafa, Maison Alhambra, ALT. Fragrances, Oakcha, Dossier. The figures are in the table below the chart.

View monthly share of searches table
MonthLattafaMaison AlhambraALT. FragrancesOakchaDossierTru Fragrance
Oct 202568.3%11.2%5%8.9%6.1%0.45%
Nov 202567%9%6.1%10.1%7.4%0.44%
Dec 202571.2%7.9%5.3%8.8%6.4%0.39%
Jan 202672.8%9.7%5.3%7.3%4.4%0.48%
Feb 202672.8%9.7%5.4%7.3%4.4%0.39%
Mar 202670.9%11.6%5.2%7.5%4.3%0.47%
Apr 202672.8%9.7%5.3%7.3%4.4%0.48%
May 202670.2%11.5%5.2%7.5%5.2%0.46%
Jun 202667.7%13.6%5%7.2%6.1%0.44%
Jul 202667.9%13.6%5%6.8%6.1%0.54%
Aug 202671.2%11.7%5.2%6.2%5.2%0.47%
Sep 202671%11.7%6.4%6.2%4.3%0.47%

  1. 1.Lattafa

    71%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Maison Alhambra

    11.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.ALT. Fragrances

    6.4%

    Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  4. 4.Oakcha

    6.2%

    Moved from 3rd to 4th. 71.7K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dossier

    4.3%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1 points.

  6. 6.Tru Fragrance

    0.47%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Lattafa and its closest rivals

Every comparison with Lattafa

19 comparisons

How has branded search demand for Lattafa changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lattafa worldwide held steady at 823K.
  • Across the 12 months ending September 2026, Lattafa’s share of searches among perfume dupe brands worldwide increased from 68.3% to 71%.
  • Across the 12 months ending September 2026, Lattafa’s share of searches among perfume dupe brands worldwide peaked at 72.8% in February 2026 and was lowest at 67% in November 2025.

How did search popularity change for perfume dupe brands worldwide in September 2026?

3 changes

  1. In September 2026, ALT. Fragrances overtook Oakcha to rank 3rd among perfume dupe brands worldwide, with 6.4% of the searches.

  2. In September 2026, Dossier lost share of searches among perfume dupe brands worldwide, from 5.2% to 4.3%.

  3. Oakcha’s share of searches among perfume dupe brands worldwide has lost ground for 3 months in a row, from 7.2% to 6.2% in September 2026.

How are Lattafa’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lattafa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lattafa

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How the Brand Demand Index is measured

Where does Lattafa compete?

Lattafa is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fragrance brands8th of 154.3%Show ranking
Perfume dupe brands1st of 671%Shown above
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