ALT. Fragrances vs Lattafa:Which is more popular?
In September 2026, Lattafa had more branded searches than ALT. Fragrances among perfume dupe brands worldwide. Lattafa had about 823,000 branded searches, while ALT. Fragrances had 74,000. Lattafa made up 71% of all perfume dupe brand searches we track, and ALT. Fragrances accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about perfume dupe brands, Lattafa appeared in all five answers and ALT. Fragrances in four. Lattafa was mentioned before ALT. Fragrances in three out of five answers.
Who do people search for more?
Lattafa, about 11 searches for every 1 for ALT. Fragrances
Who does AI mention more?
Lattafa, mentioned in every answer we collected
Who does AI recommend more?
Lattafa, named ahead of ALT. Fragrances in 3 of 5 answers
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Top perfume dupe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lattafa appeared in all five answers. ALT. Fragrances was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lattafa was listed before ALT. Fragrances in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Dossier1st- Lattafa2nd
ALT. Fragrances3rd
Oakcha4th- Maison Alhambra5th
Tru Fragrance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lattafa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dossier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ALT. Fragrances4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oakcha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maison Alhambra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tru Fragrance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about perfume dupe brands
5 answers
Asked ChatGPT
“Which perfume dupe brand should I buy?”
Asked ChatGPT
“What are the best perfume dupe brands?”
Asked ChatGPT
“What's the best perfume dupe brand that smells closest to designer fragrances?”
Searched Google, AI Overview
“perfume dupes”
Searched Google, AI Overview
“best perfume dupes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is ALT. Fragrances or Lattafa more popular in search?
This chart shows how often people search Google for ALT. Fragrances and Lattafa by name. Each line represents a brand's share of searches for all six perfume dupe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lattafa, ALT. Fragrances. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lattafa | Maison Alhambra | ALT. Fragrances | Oakcha | Dossier | Tru Fragrance |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 11.2% | 5% | 8.9% | 6.1% | 0.45% |
| Nov 2025 | 67% | 9% | 6.1% | 10.1% | 7.4% | 0.44% |
| Dec 2025 | 71.2% | 7.9% | 5.3% | 8.8% | 6.4% | 0.39% |
| Jan 2026 | 72.8% | 9.7% | 5.3% | 7.3% | 4.4% | 0.48% |
| Feb 2026 | 72.8% | 9.7% | 5.4% | 7.3% | 4.4% | 0.39% |
| Mar 2026 | 70.9% | 11.6% | 5.2% | 7.5% | 4.3% | 0.47% |
| Apr 2026 | 72.8% | 9.7% | 5.3% | 7.3% | 4.4% | 0.48% |
| May 2026 | 70.2% | 11.5% | 5.2% | 7.5% | 5.2% | 0.46% |
| Jun 2026 | 67.7% | 13.6% | 5% | 7.2% | 6.1% | 0.44% |
| Jul 2026 | 67.9% | 13.6% | 5% | 6.8% | 6.1% | 0.54% |
| Aug 2026 | 71.2% | 11.7% | 5.2% | 6.2% | 5.2% | 0.47% |
| Sep 2026 | 71% | 11.7% | 6.4% | 6.2% | 4.3% | 0.47% |
How has the ALT. Fragrances and Lattafa comparison changed over the last 12 months?
3 findings
- Lattafa was ahead of ALT. Fragrances in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ALT. Fragrances’ share of searches among perfume dupe brands worldwide moved from 5% to 6.4%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Lattafa’s share of searches among perfume dupe brands worldwide moved from 68.3% to 71%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for perfume dupe brands worldwide in September 2026?
1 change
In September 2026, ALT. Fragrances overtook Oakcha to rank 3rd among perfume dupe brands worldwide, with 6.4% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ALT. Fragrances’ and Lattafa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ALT. Fragrances
1 branded search term
- alt fragrances
Lattafa
1 branded search term
- lattafa
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