Perfume dupe brands:Which are most popular?
In September 2026, Lattafa was the most searched perfume dupe brand worldwide, accounting for 71% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Lattafa and Dossier showed up in every answer. Dossier was recommended most often, coming first in every response.
LattafaShare of searches 71%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd- Maison AlhambraShare of searches 11.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
ALT. FragrancesShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
OakchaShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
DossierShare of searches 4.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top perfume dupe brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Lattafa and Dossier appeared every time. Dossier was recommended most often, coming first in every answer. Lattafa was second, and ALT. Fragrances was third. Tru Fragrance, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Dossier1st
- Lattafa2nd
- ALT. Fragrances3rd
- Oakcha4th
- Maison Alhambra5th
Tru Fragrance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lattafa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dossier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ALT. Fragrances4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oakcha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maison Alhambra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tru Fragrance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about perfume dupe brands
5 answers
Asked ChatGPT
“Which perfume dupe brand should I buy?”
Asked ChatGPT
“What are the best perfume dupe brands?”
Asked ChatGPT
“What's the best perfume dupe brand that smells closest to designer fragrances?”
Searched Google, AI Overview
“perfume dupes”
Searched Google, AI Overview
“best perfume dupes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which perfume dupe brands do people search for most?
This chart shows how often people search Google for each perfume dupe brand by name. Each line represents a brand's share of searches for all six perfume dupe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lattafa, Maison Alhambra, ALT. Fragrances, Oakcha, Dossier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lattafa | Maison Alhambra | ALT. Fragrances | Oakcha | Dossier | Tru Fragrance |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 11.2% | 5% | 8.9% | 6.1% | 0.45% |
| Nov 2025 | 67% | 9% | 6.1% | 10.1% | 7.4% | 0.44% |
| Dec 2025 | 71.2% | 7.9% | 5.3% | 8.8% | 6.4% | 0.39% |
| Jan 2026 | 72.8% | 9.7% | 5.3% | 7.3% | 4.4% | 0.48% |
| Feb 2026 | 72.8% | 9.7% | 5.4% | 7.3% | 4.4% | 0.39% |
| Mar 2026 | 70.9% | 11.6% | 5.2% | 7.5% | 4.3% | 0.47% |
| Apr 2026 | 72.8% | 9.7% | 5.3% | 7.3% | 4.4% | 0.48% |
| May 2026 | 70.2% | 11.5% | 5.2% | 7.5% | 5.2% | 0.46% |
| Jun 2026 | 67.7% | 13.6% | 5% | 7.2% | 6.1% | 0.44% |
| Jul 2026 | 67.9% | 13.6% | 5% | 6.8% | 6.1% | 0.54% |
| Aug 2026 | 71.2% | 11.7% | 5.2% | 6.2% | 5.2% | 0.47% |
| Sep 2026 | 71% | 11.7% | 6.4% | 6.2% | 4.3% | 0.47% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71% | 823K | 0% | -0.2 points | |
| 2, held 2nd | 11.7% | 135K | 0% | 0 points | |
| 3, moved from 4th to 3rd | 6.4% | 74K | +22.3% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.2% | 71.7K | 0% | 0 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.3% | 49.5K | -18.2% | -1 points | |
| 6, held 6th | 0.47% | 5.4K | 0% | 0 points |
1.
Lattafa71%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.
11.7%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
6.4%
Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.2 points.
4.
Oakcha6.2%
Moved from 3rd to 4th. 71.7K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Dossier4.3%
Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1 points.
0.47%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among perfume dupe brands worldwide?
6 brands
In September 2026, Lattafa was the most searched among perfume dupe brands worldwide, with an estimated 823K branded searches, 71% of all searches for the six we track. Maison Alhambra is in 2nd place, 59.4 percentage points behind at 11.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Lattafa | 68.3% → 71% | 72.8%Feb 2026 | 67%Nov 2025 | 1st |
| Maison Alhambra | 11.2% → 11.7% | 13.6%Jul 2026 | 7.9%Dec 2025 | 2nd |
| ALT. Fragrances | 5% → 6.4% | 6.4%Sep 2026 | 5%Jun 2026 | 5th → 3rd |
| Oakcha | 8.9% → 6.2% | 10.1%Nov 2025 | 6.2%Sep 2026 | 3rd → 4th |
| Dossier | 6.1% → 4.3% | 7.4%Nov 2025 | 4.3%Mar 2026 | 4th → 5th |
| Tru Fragrance | 0.45% → 0.47% | 0.54%Jul 2026 | 0.39%Dec 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Lattafa’s share of searches among perfume dupe brands worldwide increased from 68.3% to 71%.
- Across the 12 months ending September 2026, ALT. Fragrances’ share of searches among perfume dupe brands worldwide increased from 5% to 6.4%.
- Across the 12 months ending September 2026, Oakcha’s share of searches among perfume dupe brands worldwide decreased from 8.9% to 6.2%.
- Across the 12 months ending September 2026, Dossier’s share of searches among perfume dupe brands worldwide decreased from 6.1% to 4.3%.
- Across the 12 months ending September 2026, Lattafa’s share of searches among perfume dupe brands worldwide peaked at 72.8% in February 2026 and was lowest at 67% in November 2025.
- Across the 12 months ending September 2026, Maison Alhambra’s share of searches among perfume dupe brands worldwide peaked at 13.6% in July 2026 and was lowest at 7.9% in December 2025.
- Across the 12 months ending September 2026, ALT. Fragrances’ share of searches among perfume dupe brands worldwide peaked at 6.4% in September 2026 and was lowest at 5% in June 2026.
- Across the 12 months ending September 2026, Oakcha’s share of searches among perfume dupe brands worldwide peaked at 10.1% in November 2025 and was lowest at 6.2% in September 2026.
- Across the 12 months ending September 2026, Dossier’s share of searches among perfume dupe brands worldwide peaked at 7.4% in November 2025 and was lowest at 4.3% in March 2026.
- Across the 12 months ending September 2026, ALT. Fragrances rose from 5th to 3rd among perfume dupe brands worldwide.
- Across the 12 months ending September 2026, Oakcha fell from 3rd to 4th among perfume dupe brands worldwide.
- Across the 12 months ending September 2026, Dossier fell from 4th to 5th among perfume dupe brands worldwide.
- Across the 12 months ending September 2026, Maison Alhambra and Tru Fragrance held steady: their share of searches among perfume dupe brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for perfume dupe brands worldwide in September 2026?
3 changes
In September 2026, ALT. Fragrances overtook Oakcha to rank 3rd among perfume dupe brands worldwide, with 6.4% of the searches.
In September 2026, Dossier lost share of searches among perfume dupe brands worldwide, from 5.2% to 4.3%.
Oakcha’s share of searches among perfume dupe brands worldwide has lost ground for 3 months in a row, from 7.2% to 6.2% in September 2026.
Compare popularity between leading brands
- Lattafa vs Maison Alhambra: compare popularity
- Lattafa vs ALT. Fragrances: compare popularity
- Lattafa vs Oakcha: compare popularity
- Lattafa vs Dossier: compare popularity
- Maison Alhambra vs ALT. Fragrances: compare popularity
- Maison Alhambra vs Oakcha: compare popularity
- Maison Alhambra vs Dossier: compare popularity
- ALT. Fragrances vs Oakcha: compare popularity
- ALT. Fragrances vs Dossier: compare popularity
- Oakcha vs Dossier: compare popularity
- Compare any of these brands
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