Brandwave

How popular isTru Fragrance?

In September 2026, people searched for Tru Fragrance by name about 5,400 times worldwide, about the same as the previous year. These searches made up 0.47% of all global perfume dupe brand searches, placing Tru Fragrance sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about perfume dupe brands, Tru Fragrance did not appear in any of the answers.

Search and AI answers in September 2026

Tru Fragrance is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. LattafaShare of searches 71%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Maison AlhambraShare of searches 11.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. ALT. FragrancesShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. OakchaShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Tru FragranceShare of searches 0.47%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

Tru Fragrance website (opens in a new tab)

Follow Tru Fragrance and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top perfume dupe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tru Fragrance did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dossier1st
  2. Lattafa2nd
  3. ALT. Fragrances3rd
  4. Oakcha4th
  5. Maison Alhambra5th
  6. Tru Fragrance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lattafa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dossier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ALT. Fragrances4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakcha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maison Alhambra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tru Fragrance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about perfume dupe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which perfume dupe brands compete with Tru Fragrance?

Tru Fragrance against perfume dupe brands worldwide, by month

Share of searches by month for Lattafa, Maison Alhambra, ALT. Fragrances, Oakcha, Dossier, Tru Fragrance. The figures are in the table below the chart.

View monthly share of searches table
MonthLattafaMaison AlhambraALT. FragrancesOakchaDossierTru Fragrance
Oct 202568.3%11.2%5%8.9%6.1%0.45%
Nov 202567%9%6.1%10.1%7.4%0.44%
Dec 202571.2%7.9%5.3%8.8%6.4%0.39%
Jan 202672.8%9.7%5.3%7.3%4.4%0.48%
Feb 202672.8%9.7%5.4%7.3%4.4%0.39%
Mar 202670.9%11.6%5.2%7.5%4.3%0.47%
Apr 202672.8%9.7%5.3%7.3%4.4%0.48%
May 202670.2%11.5%5.2%7.5%5.2%0.46%
Jun 202667.7%13.6%5%7.2%6.1%0.44%
Jul 202667.9%13.6%5%6.8%6.1%0.54%
Aug 202671.2%11.7%5.2%6.2%5.2%0.47%
Sep 202671%11.7%6.4%6.2%4.3%0.47%

  1. 1.Lattafa

    71%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Maison Alhambra

    11.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.ALT. Fragrances

    6.4%

    Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  4. 4.Oakcha

    6.2%

    Moved from 3rd to 4th. 71.7K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dossier

    4.3%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1 points.

  6. 6.Tru Fragrance

    0.47%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tru Fragrance and its closest rivals

Every comparison with Tru Fragrance

5 comparisons

How has branded search demand for Tru Fragrance changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tru Fragrance worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, Tru Fragrance’s share of searches among perfume dupe brands worldwide held steady, from 0.45% to 0.47%.

How did search popularity change for perfume dupe brands worldwide in September 2026?

3 changes

  1. In September 2026, ALT. Fragrances overtook Oakcha to rank 3rd among perfume dupe brands worldwide, with 6.4% of the searches.

  2. In September 2026, Dossier lost share of searches among perfume dupe brands worldwide, from 5.2% to 4.3%.

  3. Oakcha’s share of searches among perfume dupe brands worldwide has lost ground for 3 months in a row, from 7.2% to 6.2% in September 2026.

How are Tru Fragrance’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tru Fragrance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tru fragrance

Do you work for Tru Fragrance? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Tru Fragrance your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free