Oakcha vs Tru Fragrance:Which is more popular?
In September 2026, Oakcha had more branded searches than Tru Fragrance among perfume dupe brands worldwide. Oakcha had about 71,700 branded searches, while Tru Fragrance had 5,400. Oakcha made up 6.2% of all perfume dupe brand searches we track, and Tru Fragrance accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about perfume dupe brands, Oakcha appeared in three of the five answers and Tru Fragrance in none.
Who do people search for more?
Oakcha, about 13 searches for every 1 for Tru Fragrance
Who does AI mention more?
Oakcha, mentioned in 3 of 5 answers, Tru Fragrance in 0
Who does AI recommend more?
Oakcha, the only one of the two named
Follow Oakcha vs Tru Fragrance and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top perfume dupe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oakcha was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tru Fragrance did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Dossier1st
Lattafa2nd
ALT. Fragrances3rd- Oakcha4th
- Maison Alhambra5th
Tru Fragrance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lattafa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dossier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ALT. Fragrances4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oakcha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maison Alhambra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tru Fragrance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about perfume dupe brands
5 answers
Asked ChatGPT
“Which perfume dupe brand should I buy?”
Asked ChatGPT
“What are the best perfume dupe brands?”
Asked ChatGPT
“What's the best perfume dupe brand that smells closest to designer fragrances?”
Searched Google, AI Overview
“perfume dupes”
Searched Google, AI Overview
“best perfume dupes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Oakcha or Tru Fragrance more popular in search?
This chart shows how often people search Google for Oakcha and Tru Fragrance by name. Each line represents a brand's share of searches for all six perfume dupe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Oakcha, Tru Fragrance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lattafa | Maison Alhambra | ALT. Fragrances | Oakcha | Dossier | Tru Fragrance |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 11.2% | 5% | 8.9% | 6.1% | 0.45% |
| Nov 2025 | 67% | 9% | 6.1% | 10.1% | 7.4% | 0.44% |
| Dec 2025 | 71.2% | 7.9% | 5.3% | 8.8% | 6.4% | 0.39% |
| Jan 2026 | 72.8% | 9.7% | 5.3% | 7.3% | 4.4% | 0.48% |
| Feb 2026 | 72.8% | 9.7% | 5.4% | 7.3% | 4.4% | 0.39% |
| Mar 2026 | 70.9% | 11.6% | 5.2% | 7.5% | 4.3% | 0.47% |
| Apr 2026 | 72.8% | 9.7% | 5.3% | 7.3% | 4.4% | 0.48% |
| May 2026 | 70.2% | 11.5% | 5.2% | 7.5% | 5.2% | 0.46% |
| Jun 2026 | 67.7% | 13.6% | 5% | 7.2% | 6.1% | 0.44% |
| Jul 2026 | 67.9% | 13.6% | 5% | 6.8% | 6.1% | 0.54% |
| Aug 2026 | 71.2% | 11.7% | 5.2% | 6.2% | 5.2% | 0.47% |
| Sep 2026 | 71% | 11.7% | 6.4% | 6.2% | 4.3% | 0.47% |
How has the Oakcha and Tru Fragrance comparison changed over the last 12 months?
3 findings
- Oakcha was ahead of Tru Fragrance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oakcha’s share of searches among perfume dupe brands worldwide moved from 8.9% to 6.2%, and its estimated monthly branded searches moved from 107K to 71.7K.
- Across the 12 months ending September 2026, Tru Fragrance’s share of searches among perfume dupe brands worldwide moved from 0.45% to 0.47%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for perfume dupe brands worldwide in September 2026?
2 changes
In September 2026, ALT. Fragrances overtook Oakcha to rank 3rd among perfume dupe brands worldwide, with 6.4% of the searches.
Oakcha’s share of searches among perfume dupe brands worldwide has lost ground for 3 months in a row, from 7.2% to 6.2% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Oakcha’s and Tru Fragrance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oakcha
2 branded search terms
- oakcha
- oakcha perfume
Tru Fragrance
1 branded search term
- tru fragrance
Other head-to-heads among perfume dupe brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.