ALT. Fragrances vs Dossier:Which is more popular?
In September 2026, ALT. Fragrances had more branded searches than Dossier among perfume dupe brands worldwide. ALT. Fragrances had about 74,000 branded searches, while Dossier had 49,500. ALT. Fragrances made up 6.4% of all perfume dupe brand searches we track, and Dossier accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about perfume dupe brands, Dossier appeared in all five answers and ALT. Fragrances in four. Dossier was mentioned before ALT. Fragrances in every answer.
Who do people search for more?
ALT. Fragrances, about 49% more searches than Dossier
Who does AI mention more?
Dossier, mentioned in every answer we collected
Who does AI recommend more?
Dossier, named ahead of ALT. Fragrances in every answer
Follow ALT. Fragrances vs Dossier and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top perfume dupe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dossier appeared in all five answers. ALT. Fragrances was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dossier was listed before ALT. Fragrances in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Dossier1st
Lattafa2nd- ALT. Fragrances3rd
Oakcha4th- Maison Alhambra5th
Tru Fragrance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lattafa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dossier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ALT. Fragrances4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oakcha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maison Alhambra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tru Fragrance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about perfume dupe brands
5 answers
Asked ChatGPT
“Which perfume dupe brand should I buy?”
Asked ChatGPT
“What are the best perfume dupe brands?”
Asked ChatGPT
“What's the best perfume dupe brand that smells closest to designer fragrances?”
Searched Google, AI Overview
“perfume dupes”
Searched Google, AI Overview
“best perfume dupes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is ALT. Fragrances or Dossier more popular in search?
This chart shows how often people search Google for ALT. Fragrances and Dossier by name. Each line represents a brand's share of searches for all six perfume dupe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ALT. Fragrances, Dossier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lattafa | Maison Alhambra | ALT. Fragrances | Oakcha | Dossier | Tru Fragrance |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 11.2% | 5% | 8.9% | 6.1% | 0.45% |
| Nov 2025 | 67% | 9% | 6.1% | 10.1% | 7.4% | 0.44% |
| Dec 2025 | 71.2% | 7.9% | 5.3% | 8.8% | 6.4% | 0.39% |
| Jan 2026 | 72.8% | 9.7% | 5.3% | 7.3% | 4.4% | 0.48% |
| Feb 2026 | 72.8% | 9.7% | 5.4% | 7.3% | 4.4% | 0.39% |
| Mar 2026 | 70.9% | 11.6% | 5.2% | 7.5% | 4.3% | 0.47% |
| Apr 2026 | 72.8% | 9.7% | 5.3% | 7.3% | 4.4% | 0.48% |
| May 2026 | 70.2% | 11.5% | 5.2% | 7.5% | 5.2% | 0.46% |
| Jun 2026 | 67.7% | 13.6% | 5% | 7.2% | 6.1% | 0.44% |
| Jul 2026 | 67.9% | 13.6% | 5% | 6.8% | 6.1% | 0.54% |
| Aug 2026 | 71.2% | 11.7% | 5.2% | 6.2% | 5.2% | 0.47% |
| Sep 2026 | 71% | 11.7% | 6.4% | 6.2% | 4.3% | 0.47% |
How has the ALT. Fragrances and Dossier comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: ALT. Fragrances took it in January 2026, Dossier took it in June 2026, ALT. Fragrances took it in September 2026.
- Across the 12 months ending September 2026, ALT. Fragrances’ share of searches among perfume dupe brands worldwide moved from 5% to 6.4%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Dossier’s share of searches among perfume dupe brands worldwide moved from 6.1% to 4.3%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for perfume dupe brands worldwide in September 2026?
2 changes
In September 2026, ALT. Fragrances overtook Oakcha to rank 3rd among perfume dupe brands worldwide, with 6.4% of the searches.
In September 2026, Dossier lost share of searches among perfume dupe brands worldwide, from 5.2% to 4.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ALT. Fragrances’ and Dossier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ALT. Fragrances
1 branded search term
- alt fragrances
Dossier
1 branded search term
- dossier perfume
Other head-to-heads among perfume dupe brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.